Mumbai: Zouk, a proudly Indian lifestyle brand, has appointed National Film Award-winning actress Kriti Sanon as its new Brand Ambassador. Known for her effortless style and strong connection to modern Indian fashion, Kriti perfectly embodies Zouk’s vision of blending tradition with contemporary design.
Zouk has redefined the world of handbags by incorporating Indian craftsmanship, thoughtful design, and modern functionality. Through this collaboration with Kriti, the brand aims to further elevate its presence in the fashion space, targeting consumers who appreciate style coupled with practicality.
Disha Singh, Founder of Zouk, expressed her excitement about the partnership, saying, “Kriti’s confidence and authenticity make her a great fit for Zouk. She represents the modern Indian consumer—someone who values heritage but also embraces contemporary trends. With her on board, we’re excited to introduce Zouk to even more people.”
Pradeep Krishnakumar, Co-Founder of Zouk, added, “Partnering with Kriti Sanon is a big step forward for us. Her influence and love for Indian craftsmanship align perfectly with our vision of creating stylish, functional, and thoughtfully designed handbags.”
Kriti Sanon shared her thoughts on the collaboration, saying, “Zouk’s approach to design instantly resonated with me. Their bags beautifully blend traditional Indian elements with modern aesthetics. I love brands that tell a story, and Zouk does that effortlessly. I’m excited to be part of this journey and represent a brand that truly celebrates contemporary Indian fashion.”
With a loyal customer base of over 12 lakh happy clients, Zouk continues to expand its reach both online and offline. The brand has also opened exclusive stores in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon, bringing its unique, functional designs closer to consumers. Zouk has recently launched its women-first luggage line, designed specifically for modern Indian travelers, further solidifying its commitment to stylish and functional everyday essentials.
