New Delhi: Zypp Electric, a EV rental platform, has unveiled Zypp Ads, an innovative advertising solution that combines mobility with lead generation. By leveraging its fleet of electric scooters and helmets as moving billboards, Zypp Ads promises greater visibility than traditional outdoor branding while directly generating measurable business outcomes through a hyperlocal performance marketing engine.
The EV-powered marketing engine has already attracted top brands such as PayTM, Leverage Edu, Rapido, and Swiggy, activating campaigns within just three months of launch. Early adopters are using Zypp’s fleet not just for brand visibility, but as a system to generate qualified leads directly from street-level consumer interactions.
Zypp Ads delivers approximately 250 million monthly impressions, 5 million doorstep interactions, and a hyperlocal reach of ~30 million, alongside over 110 million shipments. With costs at ₹350 per helmet and ₹500 per scooter, brands gain 10× cheaper cost per impression compared to traditional OOH, with every EV functioning as a measurable marketing asset.
Akash Gupta, CEO & Founder, Zypp Electric, said, “We’re not just offering advertising space, we’re providing India’s first moving billboard lead generation marketing engine. Every helmet and scooter becomes a performance marketing asset that moves through your target audience’s daily routine. When traditional advertising stops at visibility, we deliver actual business leads and measurable conversions. Currently, with more than 20,000 EV fleet, we have plans to make this big with 100,000 EVs in the next 12-18 months, and you can imagine the potential of Zypp Ads.”
Akshay Chaturvedi, CEO, Leverage Edu, added: “Zypp Electric has consistently impressed me with their omnipresent fleet and Akash Gupta’s commitment to empowering delivery heroes. Their infrastructure forms the backbone of India’s quick commerce revolution. When I spotted their scooters everywhere during my daily commute, I knew we had found our ideal mobile advertising partner.”
As India’s outdoor advertising market evolves beyond static displays, Zypp’s EV-led moving billboard ecosystem ensures continuous consumer engagement throughout the day. The platform maintains brand visibility and lead generation even when traffic stops or traditional billboards lose impact, creating a sustainable advertising solution aligned with urban mobility patterns.
