Mumbai: With a new Telugu language service, POGO –WarnerMedia kids’ entertainment TV channel – will reach even more homes in India. The additional feed means that the country’s premier brand for 100% homegrown animation will bolster its appeal in the southern states of Andhra Pradesh and Telangana.
Localized content has been a key part of POGO’s fan-first strategy, and its recent local originals have received an enthusiastic response from audiences. Kids and families will get to enjoy cartoons such as ‘Chhota Bheem’, one of the channel’s most successful comedy series of recent times ‘Titoo – Har Jawaab Ka Sawal Hu’ and the Bollywood-inspired original ‘Smashing Simmba’. The highly-entertaining adventures of ‘Bandh budh aur Budbak’ will also now be available in Telugu.
Commenting on the launch, Abhishek Dutta, South Asia Network Head for Cartoon Network and POGO, said, “The creation of POGO’s Telugu language feed is a step in our commitment to bringing local animation content in the first languages of our young viewers. This will be our opportunity to present world-class animation and stories to even more fans in India.”
POGO is already available in Tamil and Hindi.