Mumbai: Sony Pictures Networks India (SPNI) has announced the appointment of Harsh Deep Chhabra as Head – Strategy & New Business. In this role, he will report to Gaurav Banerjee, Managing Director and CEO, SPNI, and work closely with the leadership team to shape the company’s long-term strategic direction, drive enterprise-wide priorities, and identify new growth opportunities across a rapidly evolving media landscape.
Harsh Deep will be responsible for partnering with business units to deliver high-impact initiatives that accelerate topline growth and enhance cost efficiency. He will also lead the evaluation and incubation of new business opportunities aligned with SPNI’s long-term growth agenda.
With over two decades of experience across media, advertising, and digital ecosystems, he brings a strong blend of strategic thinking and executional expertise. He joins SPNI from Godrej Consumer Products Limited (GCPL), where he served as Global Media Head, driving integrated media strategies and building impactful brand narratives at scale.
Prior to GCPL, Harsh Deep was Senior Vice President at Mindshare (GroupM, WPP), wherein he led the Unilever relationship for South Asia at Mindshare Fulcrum. In this role, he played a key part in strengthening client partnerships and delivering significant business growth. His career spans leading media owners, including Zee Entertainment, Turner International, and Radio City, as well as global agency networks such as GroupM and Mindshare, giving him a well-rounded perspective across the media value chain.
His expertise spans account management, media planning and buying, analytics, advertising sales, marketing, and investor relations. He has also led several data-driven digital initiatives, leveraging technology and insights to deliver measurable business outcomes.
Commenting on the appointment, Gaurav Banerjee, Managing Director and CEO, SPNI, said, “Harsh Deep brings a powerful blend of strategic acumen and deep industry expertise across media, advertising, and digital ecosystems. His ability to translate insights into decisive, high-impact strategies will be instrumental as we accelerate our growth agenda. I am confident his leadership will unlock new opportunities, strengthen our competitive edge, and create enduring value for the organisation.”
Harsh Deep Chhabra added, “I am excited about joining SPNI at such a pivotal moment of transformation. In today’s rapidly evolving media landscape, the opportunity lies in combining strategic foresight with agile execution to unlock new growth avenues. Partnering closely with Gaurav and the leadership team, I look forward to advancing enterprise priorities, build future-ready capabilities, and identify innovative opportunities that deliver sustained business impact.”
