According to TAM Sports-Report, on comparison of Commercial Advertising on TV for IPL 15 and IPL 14 for the first 22 matches, the average ad volume per channel increased by 3% during IPL 15 over IPL 14.
From the 22 matches of IPL 15, the number of Categories and Advertisers grew by 9% and 5% respectively in last 11 matches compared to first 11 matches.
Only 4 out of Top 5 categories were common between IPL 14 and IPL 15 in first 22 matches. The Top 5 categories list had 4 categories from ‘E-commerce’ Sector with 33% share of Ad Volumes in IPL 15. The Top 5 categories together had 40% share of Ad Volumes in IPL 15 while Top 5 categories accounted on 33% share of ad volumes in IPL 14.
Sporta Technologies was the only common advertiser among Top 5 advertisers during IPL 15 and IPL 14. Top 5 Advertisers contributed 22% share of Ad Volumes during 22 matches of IPL 15.
Century Ply was Top Exclusive Brand on Hindi+English language Sports channels, whereas 7 Up leads the Exclusive Brands on Regional Sports channels. Total 103 brands advertised on both Regional and Hindi+English Sports channels during first 22 matches of IPL 15. “Dream11.com” was on top among the common brands.