The Next 500 Million Viewers — Winning India’s Tier 2 & Tier 3 Markets
For years, India's media and advertising industry has looked at metros as the primary engine of growth. Mumbai. Delhi. Bengaluru....
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Events Are the New Media — Why On-Ground Experiences Will Define Brand Power
Let me start with a simple question. When was the last time a banner ad truly stayed with you? Now...
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Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we know it, is broken. Not because there is no...
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Ground Reality: Why Regional Media is India’s Real Growth Engine in the AI Era
Every time I walk into a media strategy meeting these days, I hear the same word—AI. Automation. Personalization. Scale. All...
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Serving Content That Informs, Entertains, and Enriches Bharat: Ravanan N on Oneindia’s Core Vision
Ravanan N, CEO of Oneindia and Executive Director at Dailyhunt, is a seasoned leader with over 25 years of experience...
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Breaking Right, Building Smart: iTV Network’s AI- and Gen Z-Led Digital Framework Built in 100 Days for a ₹100 Cr Future
iTV Network, founded by visionary media entrepreneur Kartikeya Sharma, has swiftly emerged as one of India’s most influential and fastest-growing...
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IPL 19 celebrity ads see 71% category concentration, 68% advertiser share: TAM Sports
Mumbai: Celebrity-backed advertising continued to command a significant share of IPL advertising during Season 19, with film stars and sports...
Richa Gupta joins Honasa Consumer to Lead Ecommerce Business
Gurugram: Honasa Consumer Limited, a digital-first beauty and personal care company, has announced the appointment of Richa Gupta as Senior...
RSPL Group launches Ghadi Rapid Wash to bring affordable liquid detergent innovation to Indian households
Kanpur: RSPL Group, one of India’s leading FMCG conglomerates and the maker of the iconic Ghadi detergent, has announced the...
Banking, Finance & Fintech outperforms peers in recall efficiency with 0.97x REI: Chrome DM COTT report for IPL 2026
New Delhi: Chrome DM COTT has released its Advertising Recall Efficiency Report for IPL 2026, offering an analysis of how...
Mathrubhumi Group launches National Thought Leadership Awards in honour of M P Veerendra Kumar
Kozhikode: Mathrubhumi Group, Kerala’s largest media house, has launched the National Thought Leadership Awards to commemorate the legacy of late...
She Isn’t Real, But Your Money Is: The Legal Grey Zone of AI Influencers
A new kind of influencer controversy is forcing marketers to confront an uncomfortable question: When does digital innovation become consumer...
