Mumbai: Avataar.Me, a 3D AR/AI platform powering marquee digital marketing and commerce leaders globally, today announced the appointment of Mayank Tiwari as a Partner and its Chief Business Officer – becoming one of the three firm Partners. Leading on-ground teams in SF and Delhi, Tiwari will be responsible for leading the expansion of the global business footprint, its customer growth strategy and cementing Avataar’s global position as the leader in Advertising & Commerce AR. He will focus on global business development and enterprise sales, market activation and platform brand- building.
Tiwari brings two decades of rich experience as a P&L operator, PE Operating Partner and management consultant. In the last decade as a PE Operating Partner, most recently at KKR, he has helped several growth businesses across sectors, scale and build dominant business positions. Prior to that, he has also held leadership roles as CEO of F&B Asia (PE backed food services platform) and Hindustan Unilever, leading its Household Care and Deodorants business units. He also served as a management consultant at BCG in the US.
Announcing the appointment, Sravanth Aluru, CEO and Co-founder, Avataar.Me said, “I am super excited to have Mayank on board as a Partner. I have known Mayank since 2007 from our MBA days at Wharton, and he brings a unique combination of commercial and leadership acumen, growth track record scaling PE owned businesses, as well as a CMO’s perspective to Avataar. Mayank is best positioned to lead our global business building efforts and establishing Avataar as the global leader in Advertising & Commerce AR.”
On his appointment, Mayank Tiwari, Partner & CBO, Avataar.Me said: “The Avataar team has built a pioneering tech platform and there couldn’t have been a more opportune time to join the company, as a confluence of factors has led to an inflection point in driving exponential growth in AR. I am very excited to take charge of leading our global growth surge, especially as CMOs can no longer ignore the mounting evidence of immersive 3D/AR driving higher engagement and conversion outcomes than 2D videos and static advertising.”
Mayank holds an MBA in Finance and Strategy from The Wharton School and a B.Tech. degree in Computer Science from SGSITS Indore.