Mumbai: The 4th edition of the prestigious Kyoorius Creative Awards is here, celebrating creative communication excellence in the fields of Advertising, Digital and Media. The jury panel for the Advertising category has been unveiled. The category will be assessed by two jury panels, each of which will judge a number of sub-categories.
The Advertising Jury 1 will judge the Press Advertising, Outdoor Advertising, Writing for Advertising, Art Direction for Advertising and Radio Advertising categories.
Prasoon Joshi, Chairman of McCann World Group (Asia Pacific) will take on the role of foreman for the Advertising Jury 1 panel. Joshi is an award winning lyricist, screenwriter and the creative mind behind the award-winning Coca-Cola campaign, ‘Thanda Matlab Coca-Cola’. He is one of the few ad-men who have been a recipient of the Padma Shree Award.
The panel also includes creative geniuses like Sonal Dabral (Chairman and Chief Creative Officer, DDB Mudra), Santosh Padhi (Chief Creative Officer and Co-Founder, Taproot Dentsu), Ashish Chakravarty (Chief Creative Officer, Contract India), KV Sridhar (Founder and Chief Creative Officer, Hyper Collective), Sajan Raj Kurup (Founder and Creative Chairman, Creativeland Asia) and Swati Bhattacharya (Chief Creative Officer, FCB Ulka).
The Advertising Jury 2 will judge the categories Film Advertising, Film Advertising Craft, Craft for Advertising, Branded Content and Entertainment, Direct Marketing and Activation and Colors Awards for Social Impact.
The role of jury foreman for this panel will be carried by Gerry Human, Global Executive Creative Director, Ogilvy & Mather. Not only is he the driving force behind campaigns like Philips’ ‘Breathless Choir’ and Dove’s ‘Camera Shy’, but he also held the position of O&M London’s Executive Creative Director, during the most awarded period in the agency’s 65-year history.
This panel will also comprise Amer Jaleel (Chairman and Chief Creative Officer, Mullen Lintas), Josy Paul (Chairman and Chief Creative Officer, BBDO), Gigi Lee (Chief Creative Officer, TBWA), Senthil Kumar (Chief Creative Officer, J. Walter Thompson South Asia), Raj Deepak Das (Chief Creative Officer, Leo Burnett India, South Asia) and Raj Kamble (Founder and Chief Creative Officer, Famous Innovations).
Rajesh Kejriwal, Founder and CEO of Kyoorius, said, “Both Prasoon and Gerry have won multiple awards in their career and have worked on some of the world’s most famous brands. Both bring unique perspectives to the jury panel and their insights will ensure that the best ideas rise to the top. It’s an honour to have such highly regarded authorities as Prasoon and Gerry guiding the judging procedure to ensure that all the work is evaluated fairly. Our selected jurors represent the best talent in the industry, across a range of creative disciplines, and they will be tasked with determining the future path of creative communications.”
The Open Jury Sessions will be held between May 11th and 13th, 2017 at the Ecole Intuit Lab, Mumbai. Kyoorius is happy to invite people the industry and media to attend the jury sessions, to learn and benefit the discussions and the entries displayed.
The Kyoorius Creative Awards ceremony will be held on Friday, June 2nd 2017 at the DOME, NSCI in Mumbai.