National: How will the face of entertainment look like in the post-covid era? With masks, disinfectant tunnels, sanitised seats, F&B delivered to seats, intimate concerts of 50-100 music lovers and more.
India is gearing up to step out and get back to its favourite entertainment experience once the lockdown lifts, reveals BookMyShow’s Covid survey report titled ‘Back To Out-of-Home Entertainment’.
The report is the outcome of a survey conducted by India’s leading entertainment destination, of over 4000 respondents who are active BookMyShow transactors. The survey conducted in May 2020 spans respondents aged between 18-65 years from across 235 cities and towns in India.
Some of the key findings from the report show that 54% of Indian entertainment lovers are eager to get to theatres within 15-90 days of the lockdown lifting while the rest would prefer to step out after 90 days. 98% of Indians expect cinemas to implement strict safety and hygiene measures to ensure a safe movie-watching experience.
South India misses its entertainment the most, with 56% of respondents from the region eager to catch their favourite movie and/or concert post the lockdown.
For live entertainment experiences, 40% of Indians would prefer attending a music concert in smaller groups of 50-100. Drive-in concerts, intimate tables for 2-4 people are some of the factors that consumers would prefer the most, while attending their favourite events.
A contactless entertainment experience is what Indians want all the way! 85% of consumers surveyed prefer purchasing their tickets online with the M-ticket & e-ticket option being preferred for a contactless entertainment experience.
70% of the responses came from consumers in Hyderabad, Mumbai, Bengaluru, NCR, Chennai, Pune, Kolkata, Ahmedabad, Vijayawada and Kochi. 49% of consumers who responded were aged between 25-34 years.