Mumbai: CoinSwitch, a crypto trading and investing platform, has released findings from a nationwide survey of its women users, offering fresh insights into how Indian women are approaching cryptocurrency investments.
Released ahead of International Women’s Day, the survey highlights a growing awareness and engagement among women with digital assets, signalling a shift in participation within the crypto ecosystem.
According to the findings, 62% of women respondents say they are very likely to invest in crypto in the next 6–12 months, while another 23% say they are somewhat likely to invest, indicating a strong pipeline of new female investors entering the market. Only 3% of respondents say they are unlikely to invest, reflecting increasing curiosity and confidence among women toward digital assets.
Millennial and mid-career women are driving this trend. Women aged 25–34 account for 43% of respondents, while 28% fall within the 35–44 age group, meaning more than 70% of participants are between 25 and 44 years old.
The survey also reveals evolving investment behaviour among women. About 57% of respondents say they make crypto investment decisions independently, compared to 18% who rely on friends or family, while 8% depend on professional advisors.
At the same time, many women appear to be approaching crypto investments cautiously. Nearly 60% allocate less than 5% of their monthly income to crypto, suggesting that digital assets are largely viewed as a diversification tool rather than a primary investment avenue.
“Women in India are showing a growing interest in crypto, but what stands out is the thoughtful way many are approaching it. The survey indicates that women are gradually exploring digital assets as part of a diversified portfolio while actively seeking reliable information and education before investing,” said Balaji Srihari, VP – Business at CoinSwitch.
Participation is also expanding beyond corporate professionals. While private sector employees account for 34% of respondents, homemakers make up 28%, emerging as the second-largest participant group in the survey.
When it comes to asset preference, Bitcoin remains the primary entry point, with 56% of respondents saying they feel comfortable investing in it, compared to 27% who prefer altcoins.
Education continues to play a key role in encouraging participation. About 44% of respondents say beginner-friendly learning resources would help them invest in crypto, followed by regulatory clarity (19%) and easy-to-use platforms (16%).
Overall, the findings suggest that women in India are approaching cryptocurrency investing with growing confidence, financial independence and a long-term investment mindset.
