Mumbai: DRA Homes has introduced Chennai’s first multi-lingual Virtual Sales AI Assistant at the recently concluded CREDAI Chennai Fairpro, marking a significant step toward technology-driven transformation in the city’s real estate sector. The AI-powered innovation aims to enhance customer engagement by enabling prospective homebuyers to access detailed property information instantly while exploring projects at exhibitions and other public spaces.
Designed as a digital sales assistant, the tool provides users with comprehensive project information, including pricing, configuration options and amenity details. It also allows potential buyers to schedule site visits directly through the platform, helping streamline the property discovery process. During the Fairpro exhibition, the assistant attracted strong interest from visitors, many of whom highlighted the speed, ease and transparency it offered while evaluating property options.
Commenting on the launch, Ranjeeth Rathod, said, “Innovation in real estate is no longer optional – it is imperative. The launch of Chennai’s first Multi-lingual Virtual Sales AI Assistant reflects our commitment to building a future-ready organization that leverages technology to enhance customer experience and operational efficiency. We believe AI will play a transformative role in redefining how homes are marketed, explored and purchased, and this is a significant step in that direction.”
Following its debut at the exhibition, DRA Homes plans to deploy the Virtual Sales AI Assistant across high-footfall locations such as malls and airports, creating a wider network of interactive touchpoints for potential buyers.
Adding to this, Manoj Vasudevan said, “Today’s homebuyer expects speed, transparency and personalized engagement at every stage of the buying journey. With this AI-powered assistant, we are able to provide instant, accurate information while meaningfully enhancing the customer experience. Our focus is on combining human expertise with intelligent automation, enabling our teams to deliver deeper advisory support while the technology streamlines information access.”
With digital adoption accelerating across industries, the introduction of this Virtual Sales AI Assistant represents a notable shift in Chennai’s property market, setting a new benchmark for innovation and customer-centric engagement in real estate sales.
