Grey Singapore has won Asia’s only Lion in the Product Design category at Cannes for ‘Life saving dot’, an idea to curb disease among Indian women by infusing a bindi with iodine.
The idea, which was also shortlisted in the Innovation Lions and generated a lot of debate when it launched in April, was among only eight entries to be awarded in the category.
‘Life saving dot’ Campaign by Grey Singapore was beaten to the Product Design grand prix by an idea by Geometry Global Dubai to combat iron deficiency among Cambodians. The idea was to place a fish made of iron in food.
With an idea called ‘Life Saving Dot’ (aka) Jeevan Bindhi , Grey Singapore has created small patches that administer the daily-required amount of iodine to the wearer for charity Neelvasant Medical Foundation and Research Center.
The Bindi dots have been distributed to many rural areas marked as most affected due to the deficiency of Iodine such as Badli village near New Delhi, and Niphad, Peth, and Kopergaon in Maharastra.
The Campaign aims to solve the dual purposes of supplying the daily dose of Iodine in women’s body and satisfying her fondness towards Bindi Dots, which considered as an integral part of Indian Women.