• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, January 17, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

82.5 Communication Launches Campus Globalgiri  

by Editorial
October 16, 2020
in Advertising, Featured
2 min read
82.5 Communication Launches Campus Globalgiri  
Share Share ShareShare

MUMBAI:  Around the world, sneaker culture is at the very heart of street culture. So, when Campus decided to bring global sneaker designs to India, as and when they premiered around the world, rest assured that Indian streets would never be the same. Campus is one of the first brands to bring super sneakers to India at a price point which many can afford. Under the umbrella of ‘Globalgiri’, Campus aimed to initiate a larger movement that would democratize global sneaker culture in India.

The #Globalgiri films aim to bring out this delicious contrast by showcasing Campus sneakers on talented individuals who’re performing stunts on BMX bikes, showing off with Parkour, or Double-Dutching with sass – things you’d expect to see on the corners of international streets – only to later reveal that they’re taking place right here, on Indian streets. #Globalgiri is at the pulse of what young urban India aspires to be; Campus hopes to bring this to life.

Sumanto Chattopadhyay
Sumanto Chattopadhyay

Speaking about the launch, Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications India, said,  “Young Indians today want to be a part of the international scene—be it in their street swag, their fashion or their footwear. This is the vibe we have captured in our new campaign for Campus Shoes, an Indian brand with global flair.” 

Chandana Agarwal
Chandana Agarwal

Chandana Agarwal, President, 82.5 Communications, North added, “In this bold new world, one isn’t defined by where they come from. Geography doesn’t dictate what one wears, or the attitude they carry. To the young and new India, where you come from is nothing but a minor detail. Campus’s new range of super sneakers inspired by global designs perfectly caters to this new India, and how. Not to forget that the hashtag #globalgiri captures the thought beautifully as well. I personally can’t wait to get my hands on these shoes.”  

Preeta Mathur

Commenting on the launch, Preeta Mathur, Group Creative Director, 82.5 Communications added, “The day we were briefed on this campaign, we thought the shoes looked too good to be true. Yet, there they were, all ready to usher in the era of super sneakers in India. These shoes were not only made in India, but were so well designed that they could beat any shoe across the globe. Thus, was born the idea of Globalgiri. A way of life that gives sneakerheads of India the license to flaunt global street culture on Indian streets. That’s what our films depict. A snippet of street culture, that very well could have been happening anywhere in the world but is actually taking place in an alley in Rajasthan, a marketplace along the Indian coast, and a typical Himalayan bus adda. The time for Globalgiri is here and now.”  

 Watch the films here:

 

CREDITS 

Agency: 82.5 Communications

Sumanto Chattopadhyay – CCO and Chairman

Kapil Arora – CEO and Co-Chairman

Rishabha Nayyar – Head of Strategic Planning

Chandana Agarwal – President North

Preeta Mathur – Group Creative Director

Creative: Avantika Viswanathan

Account Management: Anuj Sharma

Planning: Abhilasha Mathur

Production House: Solo Trio Films Director: Paul Joji Kokkat

Tags: 82.5 CommunicationsChandana Agarwal 82.5 communicationsGlobalgiriPreeta Mathur 82.5 CommunicationsSumanto Chattopadhyay 82.5 Communications

Related Posts

Rani Rudhrama Devi
Featured

Star Maa to premiere magnum opus “Rani Rudhrama Devi” on 18th January

by Editorial
January 16, 2021
0

Hyderabad: Star Maa is set to air its new fiction show 'Rani Rudrama Devi' from 18th of January every Monday...

Read more
Salman Khan joins Zee TV’s Indian Pro Music League as the show’s Brand Ambassador
Featured

Salman Khan joins Zee TV’s Indian Pro Music League as the show’s Brand Ambassador

by Editorial
January 16, 2021
0

Mumbai: The makers of Indian Pro Music League have announced an addition to their already star-studded list of ambassadors with...

Read more
Chetan Asher, Co-founder & CEO, Tonic Worldwide

With our “Humans without Boundaries” approach, our goal is to create strong, integrated campaigns and as an organisation, collectively work towards growth

January 15, 2021
Yash Chandiramani, Founder & Chief Strategist, Admatazz

Our brand of creativity is rather esoteric! We are understood and appreciated by a handful, and our methods are different

January 15, 2021
Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

January 14, 2021
Prasad Shejale, Founder & CEO, Logicserve Digital on Focus 2021

Five Ts for 2021

January 14, 2021
Anita Kotwani, CEO, Carat India

Carat has made an industry-first move and will be the first media agency to adopt design thinking in the form of ‘Designing for People’, a human-centric approach to brand building and problem-solving

January 14, 2021
Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

January 14, 2021

Subscribe to Newsletters

Trending

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention
Exclusive

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

by Editorial
January 16, 2021
0

Mumbai: Former BARC CEO Partho Dasgupta was admitted to JJ Hospital last night after his blood pressure and sugar levels...

ABP News-CVoter gauges the nation’s sentiments with ‘Desh ka Mood’ Survey

ABP News-CVoter gauges the nation’s sentiments with ‘Desh ka Mood’ Survey

January 16, 2021
Zee Tamil presents the world television premiere of ‘Saaho’ on 25th December

Zee Tamil unveils special programming line-up for Pongal

January 11, 2021
Zee Kannada to launch Dance Karnataka Dance for the commoners

Zee Kannada to launch Dance Karnataka Dance for the commoners

January 8, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.