Mumbai : 9XM, has created a unique Channel Ident to celebrate Diwali Starting 13th October 2017, 9XM will air the Channel ident titled Jhagmag Diwali emphasizing the ‘Stay Bright Stay Happy’ philosophy of life.
Conceived and conceptualised by the programming team of 9XM, Jhagmag Diwali is an upbeat song with very catchy and hummable lyrics. Jhagmag Diwali beautifully captures all the emotions around the festival.
Besides the Diwali ident 9XM will also feature special Bade-Chote idents with Bollywood celebs and design elements. Popular Bollywood actors such as Varun Dhawan, Ajay Devgan, etc will be endorsing the 9XM philosophy of Stay Bright, Stay Happy.
The Network will promote the Diwali theme across on air and on digital and social media platforms through Bollywood memes and videos.