Mumbai: Eros International has announced a partnership between ErosNow, its digital OTT platform, and Audioboom, the world’s leading spoken-word audio platform.
The partnership sees Eros partner with Audioboom for their upcoming launch in India and will equip ErosNow’s 30 million registered users with access to exclusive Audioboom local and global podcasts and content in entertainment, comedy, sports, news and current affairs.
Working with over 2,000 broadcasters, content creators and podcasters around the world, Audioboom operates a digital, on-demand, audio platform that enables the creation, broadcast and consumption of podcasts and other audio programs. Through this partnership, ErosNow users are able to personalize their own listening experience within the ErosNow app, with access to music and spoken word audio on-demand as well as movies, originals and TV shows. Additionally, Audioboom will begin creating and distributing exclusive audio content featuring Eros’ Bollywood actors.
Rishika Lulla Singh, CEO of Eros Digital, commented, “We’re always looking for new ways to engage and connect our users to their favorite celebrities on ErosNow, offering behind the scenes exclusives and star cast interviews. Through our partnership, Audioboom will create new, high-quality audio content, exclusively for the ErosNow platform with the help of some of Bollywood’s most popular talent. With their focus on sharing content and social network integration, the Audioboom platform is the perfect partner for ErosNow, providing a new medium for our talent to connect with their fans.”
Rob Proctor, CEO of Audioboom, said, “I am excited to be partnering with Eros and continue our global expansion with the leading entertainment company in India. We’re delighted to bring Audioboom’s extensive audio content to Eros’ massive audience, and to be creating high-quality audio with some of Eros’ biggest Bollywood stars. The opportunity to create highly-sought after on-demand audio, along with the potential revenue opportunities that this brings, gives us amazing first mover advantage in this very important and lucrative market.”
A key element of the partnership will see Audioboom responsible for all audio curation (music and spoken word), and ad sales and ad sales delivery within this section of the ErosNow platform.
