Mumbai : India’s biggest subscription-driven video entertainment app nexGTV has appointed Dushyant Kohli as Head – Growth. He joins with over 13 years of rich and diverse experience driving business growth and digital marketing for multiple businesses including leading global freemium social discovery network Wamba.com.
Kohli prior stints include associations with companies such as HT Mobile Solutions (a JV between Velti plc & HT Media), Zapak Digital Entertainment, and BCCL.
Armed with an MBA in Marketing and IT from École des Ponts Business School France, Kohli started his career with the Indian Express Group followed by The Times Group, where he developed a strong background in traditional media and marketing activations and was a star performer. He has proven track record of identifying and monetizing new opportunities to boost growth both organically as well as via network alliances.
Abhesh Verma, COO, nexGTV, said, “In Dushyant, we are bringing on board an excellent professional who understands the various dimensions of a digital business and underlying technology. His appointment is a timely step in helping us capitalize the immense market potential in the mobile TV space. Digital entertainment is fast becoming a staple amongst the Indian viewership, reflected in our continuing growth.”
nexGTv is Digivive’s flagship, multi award-winning application offering consumers unlimited and compelling entertainment across multiple devices (mobile, tablets or laptop/PCs) with an unrivalled suite of 150+ Live TV channels aside from a huge content library comprising 1,000+ movies, hundreds of TV shows and videos for every mood. nexGTv recently launched India’s first mobile talent discovery platform ‘SPOTLight’, together with ace director and master storyteller Imtiaz Ali.
Kohli spearheaded the successful launch of Wamba.com in India, defining product development plans and go-to-market strategies that led to the platform having close to a million monthly active users. His expertise in market coverage and publisher alliances was also pivotal in establishing HT Mobile Solution as a strong player in mobile marketing/advertising/enterprise solutions and social media marketing area, growing its revenue over twelve times within three years.
Kohli added, “Having good experience in internet and mobile space and most popular digital engagement fields like gaming and social discovery, I always wanted to enter the digital entertainment domain and thus excited to join nexGTv, which is the preferred digital entertainment destination for content consumers across India. The Indian digital entertainment market is in a very interesting phase, and I am eager to leverage my experience of business/user acquisition, engagement and retention to help carve nexGTv’s growth story.”
