Goa: Safety of its customers has been the core of all CEAT initiatives. The ongoing India Bike Week 2016 is witness to this motto yet again as CEAT is championing the causeas the official safety partner of Asia’s largest motorcycle party. IBW 2016 flagged off today with around 12,000 biking enthusiasts from all over the globe flocking the venue.
Engaging the biking community with multiple initiatives, the leading tyre manufacturer unveiled the CEAT Adventure Zoneunder which they test the physical enduranceof the bikers keeping in mind all the necessary safety measures, CEAT loudest bike challenge, along withan interactive session on safetywith Ace Rider CS Santhosh.
CEAT has also put on display their latest range of premium tyres including Pirelli and Metzeler. One of its key initiatives includes a booth for free nitrogen gas filling, to spread awareness on the usage of nitrogen to ensure a safe riding experience.
As an organisation, this is one of the many initiatives CEAT has undertaken to reiterate its safety motto to the audience.CEAT has always been committed to provide a safer commuting experience for the riders. Recently, CEAT Tyres has launched several initiatives to promote road safety. They initiated a nation-wide road safety drive ‘Drive Safe Dad’ by tying up with the kids edutainment chain KidZania and engaging more than 500 children in Mumbai across the age group of 5-10 years.
The campaign aimed at educating children on the nuances of safe driving, executed in a manner that was fun. Apart from this, the tyre manufacturer also runs a programme called Swayam which trains and empowers economically less-privileged women in driving skills.
