Mumbai: AbhiBus (ixigo’s bus business) has renewed its long-standing association with actor Mahesh Babu, extending the partnership into its 10th consecutive year. The milestone collaboration reflects a decade of brand-building centred on trust, accessibility, and innovation in India’s bus travel ecosystem.
Since beginning the association in 2016, AbhiBus and Mahesh Babu have rolled out a series of campaigns aimed at strengthening engagement with travellers across India while reinforcing the platform’s positioning as a convenient and technology-led bus booking solution.
Over the years, AbhiBus has evolved into a digital-first bus travel platform, introducing features such as Filter New Bus, Abhi Assured, real-time seat availability, roadside travel assistance, and live tracking to simplify and improve the customer experience.
Commenting on the milestone, Rohit Sharma, COO, AbhiBus, said, “Completing 10 years with Mahesh Babu is more than a partnership – he is part of our story. From our earliest days to becoming one of India’s leading bus travel platforms, this association has grown with us, shaped us, and reflected who we are. As AbhiBus continues to harness technology to make bus travel smarter, safer, and more seamless for every Indian, this partnership remains at the heart of everything we build.”
Sharing his thoughts, Mahesh Babu said, “It’s been a wonderful journey with AbhiBus over the years. The brand has consistently focused on improving the travel experience, and I’m happy to continue being part of this journey as they bring more innovation to bus travel in India.”
Today, AbhiBus provides access to more than 6 lakh routes, works with over 6,200 private operators, and partners with multiple State RTCs, positioning itself among India’s largest bus travel platforms.
With this renewed association, AbhiBus aims to deepen its engagement with travellers while strengthening brand recall and supporting its next phase of growth in India’s rapidly evolving mobility landscape.
