New Delhi: People are exasperated with the “content and slanging matches” at prime time on private news channels and that gives a chance to DD News to pull viewers towards it if it can present itself as a top-class channel, feels Prasar Bharati Chairperson, A Surya Prakash.
Prakash, who was appointed the Chairperson of the Prasar Bharati board on Oct. 28, said that Doordarshan’s decision to telecast RSS chief Mohan Bhagwat’s ‘Vijaydashmi’ speech was absolutely “bang on” as the event constituted news.
Speaking about his plans for the country’s public service broadcaster here, Prakash said that, years ago, when private television channels came in, many people had doubts about the future of DD News.
But the situation has changed now, he averred. “Now, we are at a stage when people are getting exasperated with private news channels because of the content and the slanging matches that are on at prime time. In my view, people come to a news channel for news. They don’t come to you for noise.
“Therefore, if we make DD News a top-class channel, we will be able to pull away viewers from many of the private players today,” Prakash said.
In reference to some recent instances of glitches and faux pas on DD News, which were widely reported and caused much embarassment to the public broadcaster, Prakash noted that no hassles should crop up in the coverage of news.
He, however, added that being the public broadcaster, Doordarshan has to face a lot more scrutiny as it is owned by the people, as opposed to the private channels, about which not as much is written.
Prakash said that the quality of the output was a factor linked to the TRP of a channel even as he suggested that improving the look and feel of DD News could be a solution for attracting more viewers.
