Surat: Primex Media Services, a media management and public relations agency in India, has been awarded the public relations mandate for Ajay’s Cafe, the rapidly expanding Quick Service Restaurant (QSR) chain known for its burgers and cold coffee offerings.
Under the mandate, Primex Media Services will manage Ajay’s Cafe’s strategic communications, media relations and brand positioning initiatives as the company embarks on its next phase of strategic expansion.
Commenting on the development, Nitesh Desai, Founder & CEO of Primex Media Services, said, “We are delighted to partner with Ajay’s, a homegrown brand that has built a strong presence in the QSR segment. Ajay’s Cafe has emerged as India’s Fastest Growing Vegetarian Café Chain, and we look forward to strengthening its communication strategy and expanding its brand visibility as it enters a new phase of growth and expansion.”
Ajay Solanki, Founder & Director of Ajay’s Cafe, said, “Ajay’s Cafe has always focused on delivering good food that is accessible, affordable and consistent in quality. As we expand into new markets and scale our operations, strategic communication will play an important role in deepening our connection with consumers. We are pleased to partner with Primex Media Services and look forward to building the brand further through this association.”
