Bengaluru: Dileep Ashoka has joined McCann to head the agency’s South India operations. He is credited with establishing McCann’s significant presence in the South region in his earlier stint with McCann before he took a break from advertising for personal reasons.
A Bangalore University alumnus, he has been one of the key architects of some significant brands like TVS, Britannia, Tata Tea and ITC foods to name a few. He is an accomplished percussionist, is passionate about the business and a great team builder.
Announcing Dileep’s appointment, Prasoon Joshi, Chairman APAC and CEO McCann World group India, said, “I am delighted to have Dileep back in the McCann family. He is an organisation builder and I am sure he will take our South operations to newer heights.”
Partha Sinha, Vice-chairman and MD, McCann, sharing his joy about the decision, said, “Ït’s great to have Dileep back in the system. South is strategically important for us and having someone as reputed as Dileep coming back is really significant. I am looking forward to this office doing great things under his leadership.”
Dileep said, “It is a matter of great pride and joy for me to return to McCann after a few years away from the industry. The sentiment is old but the task, team and challenges are new. This is a heady mix and I am looking forward to my new stint.”
Prior to this, Dileep along with his friend Manu Raman was exploring Good hands , online platform that works as a facilitated marketplace for various services that are required for senior citizens. He also had his hand in teaching for Rishi Valley School in Bengaluru.
