LinkedIn has announced that it has 100m members in Asia Pacific.
The rate of member acquisition has doubled over the last two years, according to the company, up from 50m in 2014 with India the largest market with 37m users, followed by China and Australia.
LinkedIn’s regional boss Olivier Legrand said the growth reflected “a growing understanding of the economic value of personal branding.”
The 100m figure has been adjusted taking into consideration duplicate and unused accounts, the company says.
“With 40 per cent or 280 million of the world’s professionals living and working in Asia Pacific, there’s still plenty of runway for us to grow, particularly in the segments related to students and young professionals, the fastest-growing demographic on LinkedIn,” said Legrand.
“Saleperson” is the most common type of user, and the content type most discussed in “recruitment”, according to data from the company.
