Sunday, August 9, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Buzz

History TV18 to premiere IRT-India’s Deadliest Roads with Mandira Bedi, Sangram Singh and Varun Sharma on 21st Oct

by MN4U Bureau
October 19, 2016
in Buzz, Featured
Reading Time: 2 mins read
A A
IRT-India’s Deadliest Roads with Mandira Bedi

IRT-India’s Deadliest Roads with Mandira Bedi

Share Share ShareShare

Mumbai: History TV18 is all set to enthrall audience with the India edition named IRT-India’s Deadliest Roads starting from 21st October. The Indian chapter of the adrenaline packed reality TV series will see Indian celebrities Mandira Bedi, Sangram Singh and Varun Sharma travel through the countries deadliest roads across the rugged mountains and valleys of Himalayas.

During harsh winters, remote villages and work camps at the highest army stations of India’s Himalayan states are cut off from the world. To keep them supplied with essential commodities and also bring to fore connectivity issues, our hosts will drive trucks across 1500kms, at a height of 18,380 feet at sub- zero temperatures, for around 2 weeks.  The journey begins from Manali in Himachal Pradesh and goes up to Turtuk in Ladakh through some of the highest motorable passes in the Himalayan ranges. The show captures the dangerous and life-threatening conditions that truckers have to face while scaling these heights.

Speaking on the show Sangeetha Aiyer, VP & Head Marketing said “I’m sure its exciting news for all our viewers that local content & characters are being featured in formats of global repute. The show best epitomizes what the channel stands for: excellent production values, edge of the seat entertainment with innovative never seen before formats.”

Speaking about the drive, Varun Sharma “I loved the concept of the show and I am sure it will be a different and a wonderful experience.Driving through the Himalayas in a truck is not as easy as it looks.”

Sangram Singh said”The drive was very scary as it was beautiful. More than anything I thought the journey helped me realize the extent to which I could push myself. I truly believe that such life-threatening experiences help put trivial day to day issues in context and give a better perspective on life.”

Madira Bedi added “This was easily one of the most life-threatening journeys of my life. I think such experiences help you understand and value your life more and the small yet beautiful things we take for granted everyday”

The trucks used for the shows were best in class vehicles by Bharat Benz known for their maneuverability and toughness.

Mr. Sominder Singh, Vice President Domestic Sales, Product Management & Network, Daimler India Commercial Vehicles:“We have associated with HistoryTV18, as we found the concept of the show very challenging and fascinating. It is the perfect format to visually showcase how BharatBenz trucks are tailor-made for our customers’ needs. They are robust, reliable and the ideal vehicles to handle all kinds of road and weather conditions as well as the toughest of terrains.”

Tags: Bharat BenzDaimler IndiaHistory TV18Indian celebritiesIndia’s HimalayanIRT-India’s Deadliest RoadsMadira BediManagement & NetworkMandira BediSangeetha Aiyer VP & Head MarketingSangram SinghSominder Singh Vice President Domestic SalesVarun Sharma

RECENT POSTS

Exploring the various types of water heaters
Featured

Exploring the various types of water heaters

August 29, 2024
0

A water heater or geyser is one of the many electronic appliances individuals use at home daily. Different water heaters...

Read moreDetails
Featured

Explore Bangalorе as a Tech Hub with a Grееn Hеart

August 21, 2024
0

Bangalorе is an India's Silicon Vallеy and it is a city whеrе modеrnity sеamlеssly blеnds with naturе. It's a place...

Read moreDetails
Criteo's net income rises four fold for the fiscal
Featured

Criteo’s net income rises four fold for the fiscal

February 9, 2024
0

Criteo a commerce media company, has announced financial results for the fourth quarter and fiscal year ended 31 December, 2023....

Read moreDetails
Chrome News Track 6: Parliament Budget Session 2024, Jharkhand Political Crisis, Speed News
Featured

Chrome News Track February 8: Election 2024, Congress Counters Centres White Paper With Black Paper, Speed News

February 9, 2024
0

Chrome News Track February 6Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought...

Read moreDetails
Federal Bank Hormis Memorial Foundation, News18 Network, and Tata Trust look to drive conversations about cancer in new ad film
Featured

Federal Bank Hormis Memorial Foundation, News18 Network, and Tata Trust look to drive conversations about cancer in new ad film

February 9, 2024
0

On World Cancer Day, observed on 4 February, the Federal Bank Hormis Memorial Foundation, News18 Network, and Tata Trusts, in...

Read moreDetails
SEBI imposes fine of Rs 7.4 crore on Zee Business guest experts
Featured

SEBI imposes fine of Rs 7.4 crore on Zee Business guest experts

February 9, 2024
0

Sebi has fined 15 guest experts of Zee Business channel with respect to trading in the stock market. Sebi said...

Read moreDetails

LATEST NEWS

BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

August 8, 2026
Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

August 8, 2026

ANALYSIS

TAM-Sports
Analysis

ICC Women’s T20 World Cup 2026 records 39% rise in per-match ad volumes: TAM Sports

August 7, 2026
0

Mumbai: The ICC Women's T20 World Cup 2026 witnessed a significant rise in advertising intensity on a per-match basis despite...

PEOPLE

Sarvesh Pawshe Joins PHD Media as General Manager – Strategy for Marico Business
People

Sarvesh Pawshe Joins PHD Media as General Manager – Strategy for Marico Business

August 8, 2026
0

Mumbai: Sarvesh Pawshe has joined PHD Media asGeneral Manager – Strategy for Marico Business. He previously worked for WPP Media...

MARKETING

Ankit Chaturvedi Prohance
Marketing

ProHance names Ankit Chaturvedi as Global Head of Marketing and GTM Engineering

August 7, 2026
0

Mumbai: ProHance, the Productivity Control Room for enterprises, has appointed Ankit Chaturvedi as its Global Head of Marketing and GTM...

Subscribe to Newsletters

ADVERTISING

Shruthi Subramaniam
Advertising

BBDO India’s Shruthi Subramaniam Joins Global Jury for The One Club’s Young Ones ‘Get Out the Vote’ Competition

August 7, 2026
0

Mumbai: Shruthi Subramaniam, Executive Creative Director at BBDO India, has been appointed to the global jury for The One Club for Creativity's inaugural Young Ones...

PRINT

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years
Media

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years

August 5, 2026
0

New Delhi: The Times of India emerged as the largest recipient of the Union government's print advertising expenditure between FY2020-21...

AUTHOR'S CORNER

There’s Life Beyond Dot Com (Bubble)
Authors Corner

There’s Life Beyond Dot Com (Bubble)

August 7, 2026
0

A few weeks ago, while going through some old photographs, I came across one where I was wearing a Tantra...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Ritika Jauhari joins Novartis India as Head – Corporate Communications

Ritika Jauhari joins Novartis India as Head – Corporate Communications

August 8, 2026
BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

August 8, 2026
Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

August 8, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.