Viacom International Media Networks has named Bob Bakish as acting president and CEO at Viacom, succeeding Tom Dooley.
“Bob’s record of innovation and achievement at Viacom, combined with his strategic vision and leadership ability, make him highly qualified for this position,” said Tom May, chairman of the board. “We are determined to move forward aggressively to strengthen Viacom for the future, whether as a stand-alone company or in a potential combination with CBS. There is a great deal of opportunity ahead and Bob is a superb leader to drive this effort, fully empowered to take the actions necessary to position Viacom for success.”
Shari Redstone, vice chair of the board, said, “To be a successful leader in the industry today requires continuous flexibility, a global perspective, a commitment to innovation and an embrace of change. Bob is an exemplary forward thinker who embodies these traits, embraces disruption and brings teams along with him. Under his leadership our great employees will be supported in their efforts to bring world-class content and experiences to our audiences, while we continue to drive improvements in Viacom’s financial performance.”
According to a press release, Bakish will be responsible for accelerating growth across the Viacom portfolio, focusing on investing in and developing new content, expanding distribution and pursuing strategic growth opportunities. He has also been named president and CEO of the Viacom Global Entertainment Group, combining Viacom International Media Networks with the Music and Entertainment Group, encompassing MTV, Comedy Central, VH1, Spike and Logo, as well as TV Land and CMT. Viacom’s Kids and Family Group will be reestablished as the Nickelodeon Group.
Bakish has been with Viacom since 1997. “I look forward to working closely with the Board of Directors, senior management and our talented and hardworking people around the world to realize the full potential of Viacom’s outstanding assets for the benefit of our audiences, partners and stockholders. Content is the lifeblood of our business and my near-term focus will be to nurture our creative output and brands, ensuring they remain distinctive, differentiated and powerful in an increasingly competitive global media landscape.”
