Mumbai: The Europe Music Awards are all set to bring the best in music entertainment to Indian televisions. The EMA’s are one of the most iconic Music Awards shows in the world. These awards have been attended and won by the biggest names in Music. This year, Vh1 brings the EMA fever to India with an extensive marketing campaign.
The Europe Music Awards 2016 is scheduled to air straight from Netherlands, on Vh1, Monday, 7th November, 6 AM onwards, along with a prime time repeat 9 PM onwards. The Red Carpet event will be aired at 5 AM onwards, with a prime time repeat at 8 PM!
Sabrina D’souza, Marketing Head – English Entertainment, Viacom18 said, “Vh1 is India’s preferred destination for International Music & Lifestyle entertainment. We’re home to the biggest international Awards & The Europe Music Awards are no different. This year, the EMAs promise to be even bigger & as Indians we’re particularly excited about our very own Deepika Padukone as one of the presenters. We’re certain viewers will absolutely love the show this year.”
A special digital contest is being done, encouraging India to cheer for Deepika Padukone as she presents one of the awards at the EMAs. Winners of the digital contest will get personally autographed, limited edition EMA memorabilia from Deepika Padukone. In addition to this, a high-frequency Radio campaign is being planned in Mumbai, Delhi, Bangalore and Chennai with integrations throughout the day.
A college activation is being carried out with contests & promotions, reaching out to young student fans in over 200 colleges campuses & a number of college festivals spanning fifteen cities. The campaign is also being amplified in over 120 popular youth hangouts across ten cities.
