Mumbai: Sri Adhikari Brothers Group owned Music and Youth Channel Mastiii has set a new benchmark in the music genre by garnering 30 GRPs, the highest that the genre has ever seen over the years. The channel now leads by 45% from the #2 Channel –Sony Mix and 52% from the #3 channel -9XM.
In a highly competitive market with 17 channels in the genre including Channel V, MTV, Sony Mix etc, Mastiii has been a market leader for over 2 years now, with its current ratings of 30 GRP it is now closing in on and surpassing GEC and movie channels like &TV (38.17 GRP), Sony Max2 (26.12 GRP), UTV Action (23.91 GRP) etc.
What makes Mastiii a winning story is the fact that the team behind the channel continuously understands consumer preferences from qualitative and quantitative research and as a result is serving them with innovative shows such as Mastiii Star Wars & Mastiii Doubles which has further added to the glory of the channel.
Manav Dhanda, Group CEO, SABGROUP said, “It is a proud moment for us to see our channel – Mastiii continuously create newer benchmarks, the constant efforts that we as a team contribute is the reason today we have created history by achieving the highest ratings ever in the genre. We value our consumers and believe in serving & satisfying their needs and at the same time creating value for advertisers.”
Mastiii- 30GRP NCCS 15+
Mastiii- 29.19 GRP NCCS 4+
Sony Mix- 16.48GRP NCCS15+
9XM- 14.36GRP NCCS15+
&TV- 38.17GRP NCCS4+
Sony Max2- 26.12 GRP NCCS 4+
UTV action- 23.91GRP NCCS4+
Source: BARC /HSM/Week43
