Vice Media has announced a major market expansion into Indonesia, the world’s fourth largest nation. Vice will launch a full-scale operation in Indonesia, producing local content and creative agency services to reach the skyrocketing young population of over 100 million people in the country.
In addition, Vice today announced multi-platform partnerships with Jawa Pos TV and Google that will bring linear and digital programming to the country. Content will be available in both English and Indonesian.
Vice Indonesia bring Vice’s award winning content to a young audience that is consuming mobile, digital and linear content at a staggering pace. Vice Indonesia will be at the forefront of content production in the country, creating and distributing local and international programming that appeals to the enormous young population.
Through the partnership with Jawa Pos TV, a leading news television network in Indonesia, Vice News Tonight, Vice’s recently launched daily news show on HBO, will air every night on Jawa Pos TV in a primetime slot. Select Viceland programming will also air on the network during primetime. Jawa Pos TV significantly expanded its reach earlier this year, and with infrastructure and other upgrades underway, will soon reach over 150 million people in Indonesia. As the company continues to expand its footprint in Southeast Asia, this partnership will bring Vice’s distinct, youth-oriented content to a growing market of young viewers in the region.
“It’s been a truly life changing experience to bring Vice to Indonesia, a country I love and call home,” said Mo Morris, Managing Director of Vice Indonesia. “We will aim to produce some of the most unique content Southeast Asia has ever seen. Indonesia is a great fit for Vice, a beautiful, turbulent, and progressive country with an engaged young audience hungry for a media company that speaks their own language. By partnering with Jawa Pos TV and Google, we will be able to meet young people on whichever screen they are consuming content.”
“Jawa Pos TV is very excited to partner with Vice and VICELAND,” said Maesa Samola, CEO of Jawa Pos. “I am constantly fascinated by the Vice point of view and unique stand in the media world, and thrilled that Vice’s content is now available to experience through our very own Jawa Pos TV.”
Along with Vice Indonesia launch partner Google, Vice will create digital content powered by the world’s most prolific search tool.
