Mumbai: Eros Innovation has announced a major expansion of its global creative and technology ambitions, unveiling three new creative programmes, a slate of fifteen productions, and a £265 million commitment to the United Kingdom over the next five years. The company also confirmed that it has licensed its USD 1.7 billion cultural dataset—independently valued by OxValue.AI in association with the University of Oxford—to its UK operation, establishing what it describes as a sovereign-grade cultural artificial intelligence capability in Britain.
The announcement was made at London Tech Week, where Eros also showcased a first look at Eros Brahmand, a mythology-inspired cinematic universe, alongside plans for franchise expansions of established Indian film properties and a remaster initiative aimed at reviving classic cinema through AI-powered cultural intelligence.
As part of the announcement, Eros confirmed that two productions—Nandi – War of Kailasa and Tanu Weds Manu – The Next Chapter—will be filmed in Britain in 2026.
At the centre of the company’s content strategy is Eros Brahmand, an interconnected cinematic universe built on Indian mythology and designed for global audiences. The slate includes nine titles: Nandi – War of Kailasa, Dwaarka: Gateway to the Universe, Vimaan Wars, Mahabharat 5000 A.D., Yakshinis, Brahmarakshak, Garuda, Kumbhayanna, and Mansa Devi. Each project will be developed through dedicated UK film production entities with talent collaboration spanning India, the United Kingdom, Hollywood, Europe, and Asia.
Alongside this, Eros Universe will extend six popular Indian film properties into broader franchise ecosystems across film, animation, microdramas, and character-led content. The titles include Tanu Weds Manu – The Next Chapter, Phobia, English Vinglish, Desi Boyz, Rangeela, and Tere Naam.
The company also announced Eros Remastered, beginning with Kochadaiyan, the motion-capture film starring Rajinikanth, which will be restored and creatively reimagined under the leadership of Soundarya Rajinikanth.
According to Eros, the £265 million investment will support the development of AI music studios in London, dedicated microdrama production infrastructure, animation capabilities, and UK-based Large Cultural Model (LCM) training and research initiatives in collaboration with British academic institutions.
The company said the investment goes beyond conventional AI expansion models by combining cultural data ownership, production capability, and technology infrastructure under British jurisdiction.
Commenting on the development, Kanishka Narayan MP, Parliamentary Under-Secretary of State, Department for Science, Innovation and Technology, said, “India is a vital partner for the UK and we have huge ambition to unlock more opportunities together across key industries like AI, tech and the creative sector. This commitment by Eros Innovation is proof that we can aim higher, and go further, when we work together. It’s a vote of confidence in Britain’s creatives and our tech sector.”
Speaking on the announcement, Swaneet Singh, Co-President, Eros Innovation, said, “What we are bringing to Britain is not an office, and it is not an investment. It is a sovereign-grade cultural artificial intelligence capability – one of the world’s largest rights-cleared cultural datasets, the AI Studio that will operate on it, and a long-term partnership with British data, British talent and British institutions to build what comes next together. Cultural AI will define the next decade of how humanity creates, learns and remembers. Britain is the right place to build it.”
Adding further, Ridhima Lulla, Co-Founder & Co-President, Eros Innovation; CEO, Eros Brahmand Studios, said, “Storytelling has always evolved alongside technology, but the heart of every great story remains imagination, emotion, and human creativity. Through Eros Brahmand, Eros Universe, and Eros Remastered, we are building something that has never before been attempted at this scale, a new creative ecosystem powered by AI, rooted in culture, and designed to bring stories to audiences in entirely new ways. We are proud to be building it from London.”
