Singapore: CHARLES & KEITH has announced the appointment of Korean actor Kim You Jung as its newest Brand Ambassador, marking the latest addition to the brand’s growing global family. Already widely admired for her authenticity, talent, and distinctive personal style, Kim You Jung joins CHARLES & KEITH in a partnership that reflects a shared spirit of modern femininity, creativity, and confidence.
The appointment underscores CHARLES & KEITH’s continued commitment to celebrating individuality, self-expression, and contemporary style — values that Kim You Jung naturally embodies both on and off screen.
Through upcoming campaigns and brand initiatives, Kim You Jung will join CHARLES & KEITH in inspiring self-expression and individuality for a global audience — bringing her unique creative sensibility and broad international appeal to one of Asia’s most recognised contemporary fashion brands.
