Singapore: A total of 138 entries have emerged as finalists and will be contending for metals at the 2017 APAC Effie Awards.
The finalists are determined after 2 rounds of judging from entries submitted across the region. Headed by the Awards Chairman, Anthony Wong of Ogilvy & Mather Group, the jury also comprises of 6 Heads of Jury – Ashish Bhasin of Dentsu Aegis, Ike Kwon of Kia Motors, Jean-Paul Burge from BBDO Asia, Kitty Lun of Facebook, Nicole McMillan of The Wrigley Company and Ross Jackson of Bank of New Zealand, together with some 150 top advertising professionals and marketers in Asia Pacific.
The finalists are represented by agencies from 13 countries, with the highest number of entries from Australia, India and New Zealand. The BBDO Network racks up 45 finalists, dominating the list, while Ogilvy and Mather and Mullen Lowe follow next, with 27 and 15 entries respectively. Also with multiple entries on the list include TBWA, McCann World group, Grey Group and independent agencies such as Medulla Communications and Affinity.
Out of the total finalists 39 finalists were from India with Mullen Lowe Lintas Group emerged as the top contender from India and Ogilvy India Group happened to be the second highest.
“It is inspiring to see the quality of the work getting better each year. The jury had a crucial and difficult task in selecting the best work that represents the finest in the Asia Pacific region and gives brands a steer on what the future of effective marketing looks like. My heartiest congratulations to all finalists and we look forward to unveiling the winners on the awards night,” commented Anthony Wong.
APAC Effie is recognised by advertisers and agencies as the gold symbol of marketing effectiveness in the region, a pre-eminent award that celebrates and awards ideas that work.
Winners will be announced at the Awards Gala which will be held at Four Seasons Hotel, Singapore on 21 April 2017.
| Entry Title | Agency | Client | Country | |
| Single Market – Products & Services Categories | ||||
| Automotive | ||||
| 1 | Bajaj V – The Nation’s Bike | TLG India | Bajaj Auto | India |
| 2 | Jhatka Mana Hai (No More Jerks) | Ogilvy India Group | Bajaj Auto | India |
| Beverages – Alcohol | ||||
| 3 | Brewtroleum | Colenso BBDO | DB Breweries | New Zealand |
| Beverages – Non-Alcohol | ||||
| 4 | Fuel Your Inner Champion | Ogilvy Sydney | Nestle Australia | Australia |
| 5 | Melting Differences 1 Cup at a Time | Ogilvy India Group | Hindustan Unilever | India |
| 6 | Sprite Cut Through the Heat | McCann Sydney | Coca-Cola | Australia |
| 7 | The Massive Hit | Clemenger BBDO / TKT | Frucor Beverages (Australia) | Australia |
| 8 | The Water that Loves Water | Ogilvy & Mather Japan GK | Coca-Cola Japan Co. | Japan |
| Consumer Electronics and Durables | ||||
| 9 | Be a Family Person | BBDO Taiwan | BenQ | Taiwan |
| 10 | Old PC Can’t Open the New World | Ogilvy Beijing | Intel China | China |
| 11 | Winning Smart in Malaysia | Ogilvy & Mather Advertising | Huawei Technologies Malaysia | Malaysia |
| Corporate Reputation / Professional Services | ||||
| 12 | Continued Push for an Equal Future | TBWA Melbourne | ANZ | Australia |
| Financial Products & Services | ||||
| 13 | Fortune Favours the Brave | TBWA Auckland | ANZ New Zealand | New Zealand |
| 14 | How Old Will You Be? | Colenso BBDO | Bank of New Zealand | New Zealand |
| 15 | Mini Legends | Clemenger BBDO | National Australia Bank | Australia |
| 16 | Owning the First Job Trigger | TBWA\Melbourne | ANZ | Australia |
| 17 | Start Retiring | BBH Asia Pacific | Income | Singapore |
| Food | ||||
| 18 | A Natural Silence | Meerkats | Brownes Dairy | Australia |
| 19 | Dolmio Pepper Hacker | ClemengerBBDO Sydney | Mars Food Australia | Australia |
| 20 | Lamb: Bringing Australians Together | The Monkeys | Meat and Livestock Australia | Australia |
| 21 | Pass A Smile | BBDO Pakistan | PepsiCo | Pakistan |
| 22 | Snickers HUNGERITHM | Clemenger BBDO | Mars Australia | Australia |
| 23 | The Story of India’s Maggi Crisis | McCann Worldgroup India | Nestle India | India |
| Governmental / Institutional | ||||
| 24 | From Apathy to Action | J.Walter Thompson Sydney | NSW Rural Fire Service | Australia |
| 25 | Meet Graham | Clemenger BBDO | Transport Accident Commission | Australia |
| 26 | Stop It At The Start | BMF | Australian Government – DSS | Australia |
| 27 | The Heart Attack Act | Barnes, Catmur and Friends Dentsu | The New Zealand Heart Foundation | New Zealand |
| Healthcare | ||||
| 28 | Don’t Ignore a Cough | AFFINITY | Flordis | Australia |
| 29 | More To Give | The Leo Group India | Fortis Healthcare | India |
| 30 | This Bike Has MS | Grey | MS | Australia |
| 31 | Turning Dreams into Dream Results | Ogilvy Australia | Kimberly Clark | Australia |
| Household / Home Products & Services | ||||
| 32 | Cornering The Enemy | MullenLowe Lintas Group | Godrej Consumer Products | India |
| 33 | Dads #ShareTheLoad | BBDO India | P&G India | India |
| 34 | Embracing Dirt Now an Act of Faith | MullenLowe Lintas Group | Hindustan Unilever | India
|
| 35 | Subah Bolo Good Knight | J. Walter Thompson | Godrej Consumer Products | India |
| IT / Telco | ||||
| 36 | Cognitive Collection | Ogilvy & Mather Singapore | IBM | Singapore |
| 37 | Winning Smart in Malaysia | Ogilvy & Mather Advertising | Huawei Technologies Malaysia | Malaysia |
| 38 | Winning the 4G Race Without 4G | Ogilvy India Group | Vodafone India | India |
| Restaurants | ||||
| 39 | Backyard Burger King | Colenso BBDO | Burger King | New Zealand |
| 40 | Finger Lickin’ Good Nail Polish | Ogilvy & Mather Group, HK | KFC Hong Kong | Hong Kong |
| Retail | ||||
| 41 | A Fashionable Dilemma | Ogilvy India Group | Amazon India | India |
| 42 | H&M Social Intelligence | Ogilvy Shanghai | Hennes&Mauritz | China |
| 43 | Supermarket Switch Challenge | BMF | ALDI Australia | Australia |
| 44 | The Boys | Clemenger BBDO | Pacific Brands | Australia |
| 45 | World’s First VR Department Store | Pulse Communications | eBay Australia and New Zealand | Australia |
| Travel / Tourism | ||||
| 46 | CAT STREET VIEW | I&S BBDO Japan Group /
KOO-KI |
Hiroshima Prefecture | Japan |
| Other Products & Services | ||||
| 47 | The Giant Demo Of Strength | Publicis Communications | Ambuja Cements | India |
| Single Market – Specialty Categories | ||||
| Asia Pacific Brands | ||||
| 48 | Midnight Sun | Ogilvy & Mather Advertising | SSUP Bangkok 1991 Co. | Thailand |
| Brand Experience – Products | ||||
| 49 | Brewtroleum | Colenso BBDO | DB Breweries | New Zealand |
| 50 | Experience Pride with Nation’s Bike | TLG India | Bajaj Auto | India |
| 51 | Future Child | MullenLowe Lintas Group | Hindustan Unilever | India |
| 52 | Pass A Smile | BBDO Pakistan | PepsiCo | Pakistan |
| 53 | Sing It Out | J. Walter Thompson Hong Kong | Bayer HealthCare | Hong Kong |
| 54 | Visa The Chase | BBDO and Proximity China | Visa Information System (Shanghai) | China |
| Brand Experience – Services | ||||
| 55 | A Bank Fit for a Queen | TBWA\Melbourne | ANZ | Australia |
| 56 | Backyard Burger King | Colenso BBDO | Burger King | New Zealand |
| 57 | CAT STREET VIEW | I&S BBDO Japan Group/
KOO-KI |
Hiroshima Prefecture | Japan |
| 58 | Meet Graham | Clemenger BBDO | Transport Accident Commission | Australia |
| 59 | This Bike Has MS | Grey | MS | Australia |
| Brand Revitalisation | ||||
| 60 | MILO Champions | Ogilvy & Mather | Nestlé | Singapore |
| 61 | The Story of India’s Maggi Crisis | McCann WorldgroupIndia | Nestle India | India |
| 62 | We Will | DDB New Zealand | Lion New Zealand | New Zealand |
| Branded Content | ||||
| 63 | Future Child | MullenLowe Lintas Group | Hindustan Unilever | India |
| 64 | MILO Podium | Ogilvy & Mather Kuala Lumpur | Nestle Malaysia | Malaysia |
| 65 | Snickers HUNGERITHM | Clemenger BBDO | Mars Australia | Australia |
| 66 | The Boys | Clemenger BBDO | Pacific Brands | Australia |
| 67 | This Bike Has MS | Grey | MS | Australia |
| 68 | TVS Scooty- Himalayan Highs | MccannWorldgroup | TVS Motor Company | India |
| 69 | Your touch is enough, mom | BBDO Guerrero | Johnson & Johnson Philippines | Philippines |
| Branded Utility | ||||
| 70 | India Internet Express | MullenLowe Lintas Group | Google India | India |
| 71 | Leave Behind Memories For Life | The Leo Group | HDFC LIFE | India |
| 72 | MMDA IsThereAProblem,Officer?.com | McCann Worldgroup Philippines | Metro Manila Development Authority | Philippines |
| David vs Goliath | ||||
| 73 | Creating a New Currency for India | McCann Worldgroup India | One97 Communications | India |
| 74 | Elevit: Feel love’s heartbeat | PHD | Bayer | China |
| 75 | Hero of category vs Heroes of India | TLG India | Bajaj Auto | India |
| 76 | This Bike Has MS | Grey | MS | Australia |
| 77 | Winning Smart in Malaysia | Ogilvy & Mather Advertising | Huawei Technologies Malaysia | Malaysia |
| Media Innovation | ||||
| 78 | Amnesty Unblocker | Colenso BBDO | Amnesty International | New Zealand |
| 79 | Brewtroleum | Colenso BBDO | DB Breweries | New Zealand |
| 80 | Meet Graham | Clemenger BBDO | Transport Accident Commission | Australia |
| 81 | Pass A Smile | BBDO Pakistan | PepsiCo | Pakistan |
| 82 | Snickers HUNGERITHM | Clemenger BBDO | Mars Australia | Australia |
| Positive Change Environmental – Brands | ||||
| 83 | Brewtroleum | Colenso BBDO | DB Breweries | New Zealand |
| Positive Change Environmental – Non-Profit | ||||
| 84 | Behind the Leather | Ogilvy & Mather Advertising | PETA Asia | Thailand |
| Positive Change Social – Brands | ||||
| 85 | Classrooms of Hope | MullenLowe Lintas Group | HT Media | India |
| 86 | Continued Push for an Equal Future | TBWA\Melbourne | ANZ | Australia
|
| 87 | Dads #ShareTheLoad | BBDO India | P&G India | India |
| 88 | Embracing Dirt Now an Act of Faith | MullenLowe Lintas Group | Hindustan Unilever | India |
| 89 | Future Child | MullenLowe Lintas Group | Hindustan Unilever | India |
| 90 | The Give Registry | Clemenger BBDO | Myer | Australia |
| Positive Change – Non-Profit | ||||
| 91 | #staynegatHIVe | Dentsu Jayme Syfu | Love Yourself | Philippines |
| 92 | Amnesty Unblocker | Colenso BBDO | Amnesty International | New Zealand |
| 93 | Free Puppies Forever | McCann | Vision Australia | Australia |
| 94 | Last Words | Medulla Communications | Indian Association Palliative Care | India |
| 95 | Meet Graham | Clemenger BBDO | Transport Accident Commission | Australia |
| 96 | The Heart Attack Act | Barnes, Catmur and Friends Dentsu | The New Zealand Heart Foundation | New Zealand |
| Programmatic | ||||
| 97 | Don’t Ignore a Cough | AFFINITY | Flordis | Australia |
| Seasonal Marketing | ||||
| 98 | CAT STREET VIEW | I&S BBDO Japan Group /
KOO-KI |
Hiroshima Prefecture | Japan |
| 99 | Cognitive Collection | Ogilvy & Mather Singapore | IBM | Australia |
| 100 | Do you Scrape Coconut at Home? | Phoenix O&M (Pvt) Ltd | GlaxoSmithKline | Sri Lanka |
| 101 | Don’t Ignore a Cough | AFFINITY | Flordis | Australia |
| 102 | Embracing Dirt Now an Act of Faith | MullenLowe Lintas Group | Hindustan Unilever | Pakistan |
| 103 | Lamb:vSaving Australia Day ‘Orphans’ | The Monkeys | Meat and Livestock Australia | Australia |
| 104 | M&M’s – Voting Color for Fun | BBDO Taiwan | MARS Taiwan | Taiwan |
| 105 | The Facebook Museum | Y&R Philippines | Rock Ed Philippines | Philippines |
| 106 | The Job Switch | Ogilvy India Group | The Akanksha Foundation | India |
| Shopper Marketing | ||||
| 107 | The Give Registry | Clemenger BBDO | Myer | Australia |
| Small Budget – Products | ||||
| 108 | Dolmio Pepper Hacker | ClemengerBBDO Sydney | Mars Food Australia | Australia |
| 109 | Don’t Drive Hungry | BBDO Guerrero | MARS Philippines | Philippines |
| 110 | Reword | Leo Burnett Melbourne | Headspace | Australia |
| Small Budget – Services | ||||
| 111 | ￥10 Tale of Forgotten Veterans | J.Walter Thompson Beijing | Tencent | China |
| 112 | Amnesty Unblocker | Colenso BBDO | Amnesty International | New Zealand |
| 113 | CAT STREET VIEW | I&S BBDO Japan Group /
KOO-KI |
Hiroshima Prefecture | Japan |
| 114 | Last Words | Medulla Communications | Indian Association Palliative Care | India |
| 115 | The Job Switch | Ogilvy India Group | The Akanksha Foundation | India |
| Social Media Marketing | ||||
| 116 | Dads #ShareTheLoad | BBDO India | P&G India | India |
| 117 | Do you care enough to be a cop? | Ogilvy & Mather New Zealand | NZ Police | New Zealand |
| 118 | Embracing dirt now an act of faith | MullenLowe Lintas Group | Hindustan Unilever | India |
| 119 | H&M Social Intelligence | Ogilvy Shanghai | Hennes&Mauritz | China |
| 120 | Maybelline: #BeYourOwnFilter | TBWA\ Singapore | L’Oreal Singapore | Singapore |
| 121 | The Boys | Clemenger BBDO | Pacific Brands | Australia |
| 122 | The Good Experiment | Dentsu Jayme Syfu | Unilever Philippines | Philippines |
| 123 | Visa The Chase | BBDO and Proximity China | Visa Information System (Shanghai) | China |
| Sponsorship & Events Marketing | ||||
| 124 | Cognitive Collection | Ogilvy & Mather Singapore | IBM | Singapore |
| 125 | Mini Legends | Clemenger BBDO | National Australia Bank | Australia |
| 126 | This Bike Has Ms | Grey | MS | Australia |
| Sustained Success | ||||
| 127 | #HelpAChildReach5 | MullenLowe Lintas Group | Hindustan Unilever | India |
| 128 | Delay Marriage | MullenLowe Lintas Group | Hindustan Unilever | India |
| 129 | Fight Against Dirt | MullenLowe Lintas Group | Hindustan Unilever | India |
| 130 | Taste Of Memories | MullenLowe Lintas Group | Hector Beverages | India |
| 131 | Taste of Togetherness | Ogilvy & Mather Group | Hindustan Unilever | India |
| 132 | The Joy Exchange | Ogilvy India Group | The Akanksha Foundation | India |
| Youth Marketing | ||||
| 133 | Coke summer campaign | McCann Erickson Guangming, Shanghai | Coca-Cola Beverages (Shanghai) | China |
| 134 | Cornetto Love Notes | PHD | Unilever | China |
| 135 | Defeating Exam Hunger | BBDO and Proximity China | Mars Food China | China |
| 136 | Snap Counsellors | TBWA\ India | LoveDoctor.in, Chayn India | India |
| 137 | Uno Pouches | Colenso BBDO | Fonterra Brands NZ | New Zealand |
| Multi-Market – Products & Services Categories | ||||
| Multi-Market – Products | ||||
| 138 | Embracing Dirt Now an Act of Faith | MullenLowe Lintas Group | Hindustan Unilever | India |
