Mumbai: Big FM radio network known to create unique music shows for listeners have launched ‘Big Music Highway’ in association with Paddy Fields, India’s first Folk & Fusion music festival. With this distinctive show, Big FM has become the first radio network in the country to bring India’s rich folk music presented in a modern garb, on a mainstream platform in the broadcast space. The radio station’s latest show airs every Sunday between 6pm-7pm in Mumbai and is hosted by renowned RJ Siddharth.
Big Music Highway aims to entertain as well as educate listeners about the various facets of folk music and its influence on such talents like Salim-Suleiman, Papon, Shubha Mudgal, SunitaBhuyan, ChaarYaar and Mame Khan among others. RJ Siddharth, with a keen understanding of music,will engage the artists in free flowing conversations about their folk influences, punctuated with interesting anecdotes and some live singing in the studio.
The one of a kind show will also exclusively premier 20 new folk songs over the weeks, 10 of which have been produced by the legendary Leslie Lewis, featuring separate vocalists. Additionally, some young new artistes have done their take on traditional songs which will also feature on the show.
Commenting on the newest offering, Big FM spokesperson said, “Our show, ‘BIG Music Highway’ is all about taking a journey to explore the folk and fusion music from different states in the country. As a network reaching out to a large audience base it is our continuous endeavour to introduce different genres of music and innovative programming formats. The new show will connect with audiences looking out for a fresh take on traditional music.”
Dibakar Chatterjee, CEO of Nesco, the company that promotes the Paddy Fields festival says, “We are delighted at our partnership with BIG FM in bringing folk music to a larger audience. Kudos to a mainstream radio station for believing in the music and concept”.
Says Atul Churamani, CEO of Turnkey Music, curator of Paddy Fields, “This is the start of a music trend. Folk and fusion music is growing in popularity and the BIG Music Highway will be at the forefront of this revolution”.
The new offering is a true representation of the nation’s tradition and ethos. It aims to highlight folk and fusion music from various cultures across the nation. The latest show, while celebrating the diversity of music, captures the spirit of artists hailing from different parts of the country.
