New Delhi: While the Industry sources reveal that NDTV has done a major down sizing in its work force by sacking more than 70 people, the channel has issued a statement stating that it is pioneering in to Mobile Journalism as an efforts to catch up with the new technology.
The statement claimed that they are the first major network in India whose reporters are all trained in using mobile phones to shoot stories. Mobile journalism means reports are lightning-quick and much more efficiently produced – a priority for any news company”.
On shedding its age old practices and technology, the said, “It would be irresponsible to viewers and to shareholders – as well as archaic – to maintain decades-old templates of how to shoot and edit”.
It also spoke about its ethics in HR policies and commitment to its employees. NDTV claims that it ensured fair compensation for those employees affected by its restructuring.
On changing business and broadcasting models and its restructuring, the statement said, “This shift in expansion, away from conventional broadcasting and towards digital, is again an international trend and we are showing standout growth in this area. How users consume content is changing – and we cannot ignore that”.
“Further, in any commercial operation – and especially in one so shaped by the constant modernising of technology – it is essential to play to the strengths of what that technology offers” the statement added.
The emphasis on restructuring of NDTV is rooted in the broader financial climate and to controlling costs and to consolidate their core business.
