Mumbai: At the recently held Outdoor Advertising Awards in Mumbai early last week, Madison OOH was the most awarded agency, having won 3 Golds, 2 Silvers and 6 Bronze metals, including Innovation of the Year for NACO, Campaign of the Year for Tata Motors Hexa and Snapdeal and Best Outdoor Media Plan for Raymond. The awards were won across a wide range of clients like Tata Motors, Naco, Pidilite, Bluestar, Asian Paints, Snapdeal and Raymond.
Details of the awards won are –
GOLD in Automotive Category for Tata Motors – Hexa Whatever it Takes and More
GOLD in Public & Social Service Category for NACO – Condom EkAchiAadat
GOLD in Innovation of the Year for NACO – Signaling a Better Tomorrow
SILVER in Real Estate & Construction Category for Pidilite Dr. Fixit– Waterproofing expert
SILVER in Campaign of the Year for Tata Motors – HexaWhatever it Takes and More
BRONZE in Consumer Durables Category for BlueStar – Not too Hot. Not too Cold
BRONZE in Real Estate & Construction Category for Asian Paints – Apex UltimaProtek
BRONZE in Campaign of the Year for Snapdeal – Unbox Zindagi
BRONZE in Best OutdoorMedia Plan of the Year Local for Raymond – Kerala Onam
BRONZE in Best Use of Ambient Mediafor NACO – A Bus Stop to Stop Aids
BRONZE in Best Format Innovation for Tata Motors – HexaPower Pull
Earlier this year, the Agency made a clean sweep at the NEONS Outdoor awards, having wonCreative Outdoor Agency of the Year, Media Outdoor Agency of the Year, Campaign of the Year for Tata Hexa, Advertiser of the Year for Tata Hexaand OOH Person of the Year – Soumitra Bhattacharyya,in addition to winning4 Golds, 2 Silvers, and 2 Bronze Awards.
Says Soumitra Bhattacharyya, CEO, Madison OOH, “We are elated with these wins. At Madison OOH we focus on doing innovative and ground breaking work across our clients and we are even more delighted that our realwork across various categories of clients has got recognized. We would like to thank our clients for giving us the opportunity to work on their fabulous brands.”
Says DipankarSanyal, CEO, Platinum Outdoor, “Awards are a huge incentive for us to intensify efforts to make our work stand out. It is also a vindication that our clients trust our ideas to make their campaigns memorable and effective. A huge thanks to all our clients and media partners helping us win these awards.”
Says JayeshYagnik, COO, MOMS, “We are extremely delighted with this achievement. It’s a great feeling when your work gets industry recognition. It gives us more strength and power to constantly improve the standard already set by us. We are thankful to our clients and business associates for believing and partnering us in our innovative approach.”
Says Ramesh Bhaskaran, National Creative Director, Madison OOH, “It’s great to get such recognition. Experimenting has been key to our achievements and it’s wonderful to have clients who support such innovations. Today, innovation in Outdoor Media is at a turning point in India, and we at Madison, along with our clients, are ready to explore the possibilities.”
