New Delhi: Little Black Book/LBB, the de-facto destination for all local recommendations and discoveries has announced the appointment of Anshul Khandelwal and Manik Malhotra as the Head of Marketing & Growth and the Chief Revenue Officer respectively.
Anshul will spearhead and lead the strategic growth at LBB across critical business areas including customer engagement and retention through product, driving growth through new touch points and overseeing transformational customer experiences.An IIM Kozhikode alumnus, Anshul was previously working with Ronnie Screwvala (Founder of UpGrad)as Head of Marketing where he led brand strategy and positioning, brand activation and marketing-led innovations. He has also worked with Blue Stone as VP of Marketing in the past.
Manikwill be responsible for driving key revenue strategies across all segments of LBB. He will be responsible for developing LBB’s go-to-market strategy, driving its revenue growth, managing client relationships, launching transaction-based revenue streams, and developing its talent for the next phase of expansion. He is a consummate professional and comes with 14 years+ experience across electronic and outdoor media and a solid career track for successfully working with industry leaders and start-up ventures. He was last appointed as VP Sales & Marketing with NDTV Lifestyle Ltd.
Speaking on the appointments, SuchitaSalwan, CEO and Founder at Little Black Book/LBB said, “It has been a crucial undertaking to identify and elect the right leaders for the team. With Anshul’s rich experience in brand development and strategy and Manik’s talent of delivering growth in revenue and business development, the brand is heading in the right direction. We look forward to working with them and utilizing their expertise as we enter our next phase of growth.”
Commenting on his role, Anshul Khandelwal, Head of Marketing & Growth said, “It’s going to be an exciting period with LBB as we venture into the next phase of growth and innovation. The brand already has an impressive digital reach, and my aim is to leverage this to execute and deliver unique brand experiences.”
Speaking on his appointment as Head of Revenue, ManikMalhotra says, “LBB is the ideal platform that brings out the real essence of living in a city – What better way to be a part of the larger community! I’m excited to join the team and will help identify new revenue opportunities and guide the overall vision and execution of LBB’s monetization strategy.”
