Mumbai: AdLift, a global digital marketing agency specialising in AI-led SEO and content strategies, has won the SEO and Content Marketing mandate for Baby Forest, strengthening its position in the rapidly evolving AI-powered search and discovery ecosystem.
The partnership comes as India’s baby care market continues to witness strong momentum, fuelled by increasing consumer preference for natural and toxin-free products and a growing dependence on digital channels for product discovery and purchase decisions.
With consumer search behaviour increasingly shifting toward AI-driven discovery environments, brands are adapting their visibility strategies beyond conventional search engines to emerging generative AI platforms.
Baby Forest, a premium Ayurveda-inspired baby care brand rooted in traditional Indian wellness practices and supported by modern science, offers a curated portfolio spanning baby skincare, bath care, feeding essentials, gifting, nursery, and baby care products. Built around gentle, nature-led formulations, the brand focuses on delivering safe and conscious solutions for modern parenting needs.
Under the mandate, AdLift will drive Baby Forest’s organic growth strategy with a focus on strengthening visibility across AI-powered search ecosystems. The engagement combines traditional SEO with Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to improve discoverability across emerging consumer touchpoints.
The scope of work includes technical SEO, content ecosystem development, and AI-led search visibility enhancement across platforms including ChatGPT, Google Gemini, and Perplexity AI.
The partnership aims to improve high-intent consumer discovery, establish stronger category authority, and drive measurable business outcomes through organic channels.
Commenting on the mandate, Prashant Puri, Co-founder & CEO, AdLift, said, “Search is no longer limited to blue links. Today, consumers are discovering brands through AI-generated answers, recommendations, and summaries. Our focus with Baby Forest is to build strong visibility across both traditional search and emerging AI platforms, ensuring the brand is consistently present where modern consumers are making decisions.”
He added, “We see AI-led SEO contributing significantly to organic revenue growth over the next 12 to 18 months. For a category like baby care, where trust and information play a critical role, content and visibility will directly influence conversion outcomes.”
Sharing his perspective on the partnership, Onkar Singh, head of Digital Marketing, Baby Forest, said, “As we scale, organic search remains a critical growth driver for us. AdLift’s expertise in combining content with AI-led search strategies aligns well with our vision to reach conscious parents at every stage of their journey.”
India’s premium baby care category continues to expand alongside growing consumer demand for Ayurvedic and natural product formulations. At the same time, parents are becoming increasingly research-driven in their purchase journeys, seeking trusted, expert-backed information before making decisions.
The partnership is expected to support sustained growth in organic traffic, strengthen search visibility, and increase revenue contribution from non-paid acquisition channels.
