Mumbai: HDFC Securities, a subsidiary of HDFC Bank and a technology-first, customer-centric financial services institution, has appointed Vipul Nirwani as its new Head of Digital Products as the company strengthens its digital capabilities and advances its technology-led growth agenda.
The appointment aligns with HDFC Securities’ continued focus on delivering seamless, customer-led investment experiences through its digital platforms, including InvestRight and discount broking platform HDFC Sky.
With more than 13 years of experience spanning capital markets, e-commerce and financial services consulting, Nirwani brings expertise in building and scaling digital products that drive customer engagement and business outcomes.
Before joining HDFC Securities, Nirwani led the digital business for broking and distribution at Motilal Oswal Financial Services. His professional journey also includes leadership positions at McKinsey & Co. and Amazon Food, where he worked across product development, digital strategy, customer experience and technology-driven growth initiatives. He is an engineering graduate from IIT Delhi and holds an MBA from IIM Calcutta.
Commenting on the appointment, Dhiraj Relli, Managing Director and CEO, HDFC Securities, said, “We are delighted to welcome Vipul as our Head of Digital Products. At HDFC Securities, he will drive the strategy, design, and delivery of our digital platforms across trading (web/mobile), investment platforms, and backend systems. Vipul will define our digital product roadmap aligned with our business goals, customer needs, and regulatory frameworks, while identifying new opportunities across equity, derivatives, commodities, IPOs, mutual funds, and fixed income. He will lead the end-to-end product lifecycle, collaborate with cross-functional teams to deliver robust and scalable solutions, drive UX/UI excellence, build a high-performing product team, foster innovation and data-driven decision-making, and ensure platform security, scalability, and full regulatory compliance.”
Sharing his thoughts on joining the organisation, Vipul Nirwani, Head of Digital Products, HDFC Securities, said, “I am excited to join HDFC Securities, a brand with a strong legacy and a clear focus on technology-driven innovation. I look forward to working with the team to build digital products that are intuitive, scalable and designed around customer needs, while contributing to the company’s growth ambitions.”
HDFC Securities has continued to invest in digital-first investment solutions aimed at simplifying investing for customers across India. Through platforms such as InvestRight and HDFC Sky, the company is focused on delivering secure, intuitive and transparent investment experiences while expanding access across trading and wealth products.
The appointment underscores HDFC Securities’ intent to deepen its product innovation capabilities and strengthen its digital leadership as customer expectations around investing continue to evolve.
