Mumbai: The 17th edition of the coveted EMVIEs 2017, presented by COLORS celebrated ground breaking and high impact media campaigns by eminent media agencies. A chapter of The Advertising Club (TAC India), the awards were held in Mumbai and saw the best of industry stalwarts and visionaries come together tocelebrate the industry’s success.
The EMVIEs 2017 championed the best of the best in creativity, effectiveness and marketing. Adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country, the jury process isone of the broadest and inclusive. With over 816 entries, the awards have continued to grow in scale and strength, emerging as the gold standard amongst media awards recognizing path-breaking brand campaigns and innovations.
The key winners of the EMVIEs under various categories are:
| AWARD NAME | WINNING AGENCY |
| GRAND EMVIE (BEST MEDIA INNOVATION – DIGITAL – SEARCH) | MADISON MEDIA & ASIAN PAINTS PVT. LTD. (for Asian Paints Corporate – Hindi Search Ads for the First Time in India!) |
| MEDIA CLIENT OF THE YEAR | STAR INDIA PVT. LTD. & VODAFONE INDIA LIMITED |
| MEDIA AGENCY OF THE YEAR | MINDSHARE INDIA |
Speaking about the changing dynamics of campaigns and the importance of being relevant, Ms. Punitha Arumugam, 2017 Awards Chairman for EMVIEs, said, “India has been at the forefront of many ingenious campaigns that showcase high effectiveness and the EMVIEs remain committed to recognisingsuch outstanding communication stories. Being one of the most trusted and coveted awards in the category, the EMVIEs continue to scale with increased participation and representation from across industry stakeholders.”
Elaborating on the scale and the entries, Partha Sinha, 2017 Awards Co-Chairman for EMVIES said, “The EMVIES 2017 has successfully contributed towards recognizing high impact media campaigns that have made a difference. It continues to be one of the most coveted awards within the industry.”
In his welcome address Mr. VikramSakhuja, President of The Advertising Club said, “In its 17th year now, the EMVIEshas continued to grow in scale and strength, emerging as the gold standard amongst media awards. With a jury consisting of over 211 distinguished industry leaders from across the country, this has been a transparent process to select transformational work.We are engaging with some top global content sites to showcase the best of our archives to the world.
