Mumbai: Suzuki Motorcycles India has launched a new campaign for its hugely successful Access range of scooters. Created by Happy mcgarrybowen, the campaign line “Kam Peeta Hai” is a humorous, yet bold take on Access’s stand-out feature, the superior mileage. The film series shows how even the most mundane, everyday scenarios can take a turn for the bizarre when an Access is in question. The campaign is set to blaze the trail with a series of films, digital amplification, print and outdoor activations on a national and regional level. The campaign aims to make “Kam Peeta Hai” a household lingo, and Access a household name.
Commenting on the TVC, Sajeev Rajasekhran, EVP, Sales and Marketing, SMIPL said, “Our company’s vision is to operate in premium range of products that also offer high-performance; and Access delivers on both of these counts. Access is the favourite and bestselling 125cc segment scooter in India. With more than 3 million units sold so far, the Access combines superior performance with economy. We recently launched the new campaign line “Kam Peeta Hai” for Access with the objective of strengthening this positioning in the market as a mileage efficient and technologically superior scooter that offers greater functionality benefits, and reinforce our customer’s reason to believe in the product. It is a humorous yet bold take on Access’s stand-out feature, the superior mileage.”
Kartik Iyer, CEO and Co-founder, Happy mcgarrybowen said, “India has always been obsessed with mileage. And the scooter category is no different. We wanted to come up with something that sticks and has a ring to it when flagging-off the big feature of the Suzuki access 125. ‘Kam Peeta Hai’ is a big idea and has infinite possibilities. The initial reaction to the campaign has been very welcoming. And we expect to have a lot of fun with the idea in the days to come.”
Links to the Suzuki Access Kam Peeta Hai TVC –
https://youtu.be/dojoeaJchbY
Campaign elements: TVC, Print, outdoor, Digital,
Client: SIMPL
Creative Agency: Happy mcgarrybowen
CEO: Kartik Iyer
COO: Samarjit Choudhry
Creative team: Rajesh Mani, Athul Chathukutty, Bobby Thomas, Sabu CV, Richa Jain, Fenjo Sebastian, Jitha Jolly
Account management: Kunal Madhavdas, Jay Gala, Subham Biswas, Apurba Moitra, Gitika Mahajan
Director: Karan Shetty
Producer: Vijay Carvalho, Dhananjay Kundar
Production House: Fingerprint Films
TVC Details
Title of film: Kam Peeta Hai
Duration:15 sec
Campaign launch: 10th Oct
Exposure: Television, Digital, Print
