Gurgaon: Affle’sFraud Detection Platform – mTractionFaaS or mFaaS has been recognised and awarded as the industry wide best Big Data Technology Product of the Year at the prestigious IAMAI India Digital Awards held at Hotel Lalit, New Delhi.
mFaaS enables mobile advertisers and networks to detect and prevent mobile ad fraud not only at a post-mortem level, but on runtime. It processes massive volumes of click and conversion data using multiple algorithms to detect patterns of indicative or definitive fraud, and is currently used globally by clients that drive mobile user growth across emerging markets. It’s actively helping Ad Networks & Affiliates optimise their media budgets by weeding out as much as 30% of Ad Fraud from their campaigns, helping drive user quality for their clients.
The platform provides a visual analytics suite that displays data in an easy to action format, allowing Networks to block or blacklist traffic sources based on the analysis of 15+ reason codes that identify wide ranging variety of frauds including Install Hijacking, Click Spamming, APK / App Version frauds, BOT installs, IP Fraud and many more.
Speaking on this achievement, AnujKhannaSohum , Founder, Chairman & CEO , Affle said, “We are humbled and happy to have received this award from IAMAI for our fraud analytics platform mFaaS. Our teams have created this highly scalable and efficient tool which not only help the advertisers save their ad dollars but also helps genuine publishers improve quality score of their traffic. We have filed more than 7 patents for the underlying technology that we are using to detect fraud on mFaaS and are currently working with clients beyond India to expand this tool to Latam and Japan.”
Speaking on the occasion, AmardeepSingh , Co-founder and CEO Interactive Avenues, said, “We’d like to congratulate Affle on being awarded the Best Big Data Analytics Product for the year for their mFaaS platform at the IAMAI’s 8th India Digital Awards last night. We’re delighted to have partnered Affle as our mobile advertising partner. Ad fraud is one of the ongoing critical issues which getting attention for both advertisers and agencies now. mFaaS, a robust platform developed by “Affle” is aiming to help the advertisers not only to detect but also protect from fraud sources, hence helping them attain positive ROI from their marketing budgets. The advertising ecosystem needs to come together and work on such technological platforms to solve this problem.”
IAMAI is the leading non-government advertising industry body in India. Its mandate is to expand and enhance online and mobile value added services sectors. IAMAI also puts forward problems and requirements of the advertising and mobile community to consumers, shareholders, investors and the Government of India. IAMAI India Digital Awards is one of the most prestigious mobile marketing and adtech awards in India, winners of which are decided by an esteemed panel of jury members who come with decades of experience in mobile marketing and adtech itself.
According to Affle, mTractionFaaS has the potential to revolutionize the mobile user acquisition ecosystem, empowering app marketers across the globe. mFaaS is currently integrate-able using SDK or APIs and can also be integrated with leading third party attribution platforms, all without having to write a single additional line of code by app owners.
