Chennai: The much-awaited Tamil GEC foray of Viacom18 becomes a reality with Colors Tamil going live today (19th February 2018) at 7:00 PM, reaching across 20mn households with the brand philosophy “Idhu Namma Oru Coloru”.
The eternal journey of the channel starts with airing of the launch event mega start night aptly titled after its brand philosophy.
As part of its regular line-up, the channel will offer a range of fiction and non-fiction programs spanning from family drama, reality TV, comedy to fantasy to name a few. The four original shows of the channel aims to set new standards in the industry with its distinct content and sound technology.
As part of its fiction lineup, Colors Tamil offers a refreshing break from the common soap operas with three striking shows that portray strong women protagonists breaking the shackles of the society that are shot in native locations of Tamil Nadu with top-notch equipment. The shows are set to offer a movie-like experience to the viewers.
The show ‘Velunachi’ @ 6:30 PM (Mon to Fri) is an inspirational story of young girl who transforms herself into a strong woman carrying her father’s lineage in Silambattam.
On the other hand ‘Sivagami” @ 8 PM (Mon-Fri)is a transforming tale of courage of a young woman tackling conflicts in society to bring up her daughter as a successful IPS officer. The story is set in rural Tamilnadu with nativity and rustic, aims to create a positive change in mind-set among people.
Third show ‘Perazhagi’ @ 9:30 PM (Mon-Fri) is an uplifting drama that breaks the stereotype around skin color featuring a small girl who fights against all odds to become a celebrity.
Colors Tamil also brings the Tamil dubbed version of the popular finite fiction series Naagin 2 at its 7 PM (Mon-Fri). The first season of the show has delivered historic numbers on Sun TV @ 10 PM and it is likely to evoke similar response on Colors Tamil also.
Flagship Property ‘Enge Veetu Maapilai’:
Created as the flagship show of Colors Tamil, the reality show ‘Enge Veetu Maapilai’ @ 8:30 PM (Mon-Fri) will feature the hunt for the ideal match for Brand ambassador and Kollywood Superstar Arya. Spanning over 40 episodes, the show will telecast the search for the heartthrob’s perfect match.
Catering to the young ones, ‘Colors Super Kids’ @ 8 PM (Sat-Sun)is a one of a kind talent show for children during weekend, offering them an equal and well-deserved platform to showcase their talents without the concept of competing against each other.
