Brands starts experimenting with Holograms for more engaging content

Samsung, Future Generali, Sun Pharma, Nickelodeon, CD Shirts are among others experimenting with Holograms for outdoor and inshop advertising !

In the last few months more and more brands (Nickelodeon, Samsung, Future Generali, CD Shirts, Sun Pharma) have started experimenting with Holograms for more engaging content to increase footfalls or create a lasting impression about their products and services. Holograms attract more attention and can help you double the footfall in short span of time.

The technology which is made available in India by Kryp Media and branded as Holovsn essentially consists of Holographic projectors which projects 4K, 3D videos of the creatives to achieve visually stunning floating videos, after dark.

Kryp Media in last 5 months, successfully designed 3D holographic logo and content for about 20 brands. It has also design and display logo and products of  around 60 exhibitors at 2nd Internet of things, India Expo 2018 at Pragati Maidan, New Delhi between 7th to 9th March.

In search of more engaging content to multiply the footfalls, brands are increasingly using Holograms to attract footfall or to create a lasting impression. The technology which is being offered by Kryp Media has introduced Holograms for effective display of brand and product advertising. Effective at indoors and outdoors after dark, the display system can make the footfalls go up by as much as 70 %.

Whether it is a weeklong campaign for Samsung for their offer on Note 8,  or creating a buzz for the discount sale at Blackberry or turning heads at the Kids Choice Awards for Nickelodeon, Holovsn managed to turn heads and create conversations at every display.

Due to some very good response in last 5 months company which will  present their display technology at Iot 2018 expo at Pragati Maidan will also design the product and logos of all the 60 exhibitors present and display on Holovsn  across the exhibition.

According to Mr. Karan Bhardwaj, MD and CEO , Kryp Media ”All our products  use three dimensional 4k videos to accentuate the final effect. We are involved at every stage with the client right from planning their media, to designing their creative and finally installing the devices at the clients’ end. We are currently operating pan India and trying to revolutionize the display advertising arena with the help of our innovative technology.”

As Indian market is still to catch up with foreign markets in terms of  innovation and creativity in display advertising : Kryp Media aims to cover the gap by introducing more technologies like Holovsn and Digiplay ( for store facades) to bridge the gap.