Saturday, June 20, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Analysis

Mumbai is the Third most forgetful city in India: Uber Lost & Found Index

by MN4U Bureau
March 17, 2018
in Analysis, Featured
Reading Time: 4 mins read
A A
Uber Lost & Found Index

Share Share ShareShare
  • India, Australia and the Philippines top the list of ‘most forgetful countries’ in APAC
  • Mumbai put itself on the map as the 3rd most forgetful city in India and 7th most forgetful city in Asia-Pacific
  • Monday blues and weekend shenanigans led Mumbaikars to report the highest number of items lost on Saturday and Monday
  • Early hours of 5 AM – 6 AM as well as sluggish nap hours between 2 PM – 4 PM were the most popular times of the day to lose items

Mumbai: Uber, the world’s largest on-demand ridesharing company, has released the second edition of The Uber Lost & Found Index, a snapshot of frequently forgotten items, the most forgetful cities, as well as the days of the week and times of the year Uber riders tend to report items as lost.

“We are excited to launch the second edition of the Lost & Found Index. With India emerging as the most forgetful country in APAC and Bangalore continuing to be the most forgetful city, we will continue to make sustained efforts in educating riders about the in-app options available to them, in case they lose something in an Uber. As we approach mercury retrograde, the time of the year generally believed to spur bouts of forgetfulness, this fun and insightful index recognizes Uber’s most forgetful riders and is a reminder to them to do a ‘possession pat down’ before they get off From their next Uber ride,” said Sanjay Gupta, Head of Marketing, Uber India & SA.

Here’s a quick guide and video for riders looking for “Lost Items”:

  • Tap “Menu”, click on “help” and then on “Report an issue”
  • Tap “Your Trips” and select the trip where you left something
  • Tap “Report an issue with this trip”
  • Tap “I lost an item”
  • Tap “Contact my driver about a lost item”
  • Scroll down and enter the phone number you would like to be contacted at. Tap submit.
  • If you lost your personal phone, enter a friend’s phone number instead.
  • Your phone will ring and connect you directly with your driver’s mobile number.
  • If your driver picks up and confirms that your item has been found, coordinate a mutually convenient time and place to meet for its return to you.
  • If you are unable to connect with the driver, use ‘in-app support’ to report the loss and Uber Support Team will step in to help you

Over the past year, phones, bags and keys top the list of items left the most in Ubers in India, together with ID cards, eyewear and an umbrella rounding up the top ten. But riders aren’t just leaving the usual– everything From wedding gifts to gold jewellery, to LCD TV and child tent house have been reported as lost.

Here’s a look at how Mumbaikars fared:

  • According to the Lost & Found Index, Mumbai put itself on the map as the 7th most forgetful city in Asia-Pacific. While Bangalore took the top spot of the most forgetful city in India, Mumbai wasn’t left far behind as it earned the 3rd spot.
  • Unsurprisingly, Mumbaikars reported the highest number of lost items on Monday and Saturday, blame it on the weekend shenanigans and Monday blues.
  • Early hours of 5 AM – 6 AM as well as sluggish nap hours between 2 PM – 4 PM were the most popular times of the day to lose items
  • The most forgetful dates in 2017 in Mumbai were June 28, December 5 and December 23
  • Mumbaikars have also left behind extremely unique items like a set of 12 dental mirrors, poker set, Diwali cracker gun, body butter and also a bag full of expensive gifts!

The full results of the Uber Lost and Found Index 2017 in India is as follows:

10 Most Frequently Forgotten Items in Ubers – India

  1. Phone
  2. Bag
  3. Wallet
  4. Keys/key cards/lock
  5. Clothing
  6. ID/License/Passport
  7. Eyewear
  8. Bottle
  9. Umbrella
  10. Jewellery

Most Unique Items Forgotten in Ubers in India:

  1. Cricket batting pads
  2. Gold Bracelet
  3. Photo Frame of rider’s grandmother
  4. LCD TV
  5. Child Tricycle
  6. Child tent house
  7. Golda chingri (fish)
  8. Mosquito net
  9. Poker set
  10. Cat harness

Most Forgetful cities in India:

  1. Bangalore
  2. New Delhi
  3. Mumbai
  4. Hyderabad
  5. Kolkata
  6. Chennai
  7. Pune
  8. Jaipur
  9. Chandigarh
  10. Ahmedabad

Most Common Days of the Week to Report Items as Lost:

  1. Saturday
  2. Sunday
  3. Monday
  4. Friday

Most popular times of day to lose items:

  1. People are most likely to forget an item between 1:00-4:00PM
  2. Riders also tend to lose their items during wee hours of the day 5:00-6:00AM
  3. We see the fewest lost items at 10:00 AM and 5 PM

Most forgetful days in 2017:

  1. September 16, 2017
  2. December 31, 2017
  3. June 27, 2017
  4. July 18, 2017
  5. November 25, 2017
Tags: Australia and the Philippines top the list of ‘most forgetful countriesHead of MarketingMumbai is the Third most forgetful city in IndiaSanjay GuptaUber India & SA.Uber Lost & Found Index India

RECENT POSTS

Ipsos
Analysis

73% Urban Indians positive on country’s direction, 78% upbeat on economy: Ipsos

June 19, 2026
0

New Delhi: Urban Indians continue to display strong confidence in both the country’s direction and economic outlook, according to the...

Read moreDetails
Unicommerce helps brands to process quick commerce orders on Blinkit using its centralised dashboard
Analysis

Brands recovered more than Rs. 1.3 crore worth of orders using AI-powered abandoned cart recovery: Unicommerce

June 18, 2026
0

Mumbai: India's summer sale season signals a new phase for e-commerce, where AI-powered customer engagement is delivering measurable commercial outcomes,...

Read moreDetails
PulseAI
Analysis

92% of Fathers influence household purchases, yet only 17% feel brands market to them: PulseAI Research

June 18, 2026
0

Bengaluru: Fathers are playing a significantly larger role in household decision-making than traditional perceptions suggest, but brands may not be...

Read moreDetails
GoKwik aims to improve the shoppers’ experience from the first point of the checkout, right till its end for Plix
Analysis

Eight in ten WhatsApp orders placed during India’s festive season last year came from new customers: GoKwik data

June 18, 2026
0

Mumbai: Eight in ten WhatsApp orders placed during India's festive season last year came from new customers, and brands deploying...

Read moreDetails
25% of AI learners now come from Non-Tech backgrounds as AI upskilling broadens its appeal across the country: India AI Workforce Report by Scaler
Analysis

25% of AI learners now come from Non-Tech backgrounds as AI upskilling broadens its appeal across the country: India AI Workforce Report by Scaler

June 18, 2026
0

Mumbai: With AI moving from experimentation to everyday adoption across the world, it is no longer a tool only for...

Read moreDetails
IPL 19 celebrity ads see 71% category concentration, 68% advertiser share: TAM Sports
Analysis

IPL 19 celebrity ads see 71% category concentration, 68% advertiser share: TAM Sports

June 17, 2026
0

Mumbai: Celebrity-backed advertising continued to command a significant share of IPL advertising during Season 19, with film stars and sports...

Read moreDetails

LATEST NEWS

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

June 20, 2026
Krutika Mehta Guhey

Krutika Mehta Guhey joins DNEG as Head – Talent Acquisition, Technology & Support

June 20, 2026

ANALYSIS

Ipsos
Analysis

73% Urban Indians positive on country’s direction, 78% upbeat on economy: Ipsos

June 19, 2026
0

New Delhi: Urban Indians continue to display strong confidence in both the country’s direction and economic outlook, according to the...

PEOPLE

Krutika Mehta Guhey
People

Krutika Mehta Guhey joins DNEG as Head – Talent Acquisition, Technology & Support

June 20, 2026
0

Krutika Mehta Guhey has joined DNEG as Head – Talent Acquisition, Technology & Support, she announced on LinkedIn. Describing the...

MARKETING

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth
Marketing

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

June 20, 2026
0

Mumbai: Karan Kulkarni has joined Nike as Senior Specialist, Sports Marketing – Olympics & Growth, he announced on LinkedIn. Calling...

Subscribe to Newsletters

ADVERTISING

Omnicom Media’s Lodestar UM wins AMFI’s integrated media mandate to drive next phase of ‘Mutual Funds Sahi Hai’
Advertising

Omnicom Media’s Lodestar UM wins AMFI’s integrated media mandate to drive next phase of ‘Mutual Funds Sahi Hai’

June 19, 2026
0

Mumbai: Omnicom Media’s Lodestar UM has been awarded the integrated media mandate for the Association of Mutual Funds in India...

PRINT

Assam Tribune’s ‘Not for Sale’ front-page ad sparks debate amid financial challenges
Exclusive

Assam Tribune’s ‘Not for Sale’ front-page ad sparks debate amid financial challenges

June 9, 2026
0

Guwahati: One of Northeast India's most respected newspaper institutions, The Assam Tribune, has found itself at the centre of intense...

AUTHOR'S CORNER

Why Niche Creator Communities Are Delivering Stronger ROI Than Mass Influencers
Authors Corner

Why Niche Creator Communities Are Delivering Stronger ROI Than Mass Influencers

June 19, 2026
0

For years, the concept of influencer marketing was based on a fundamental understanding: the more people that watch and read,...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Brands that honoured fatherhood through powerful campaigns: Father’s Day 2026

Brands that honoured fatherhood through powerful campaigns: Father’s Day 2026

June 20, 2026
Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

June 20, 2026
Krutika Mehta Guhey

Krutika Mehta Guhey joins DNEG as Head – Talent Acquisition, Technology & Support

June 20, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.