Mumbai: WATConsult, the digital and social media agency from Dentsu Aegis Network along with SBI Life Insurance and mCanvas, had launched an interactive ‘Mobile Banner’ that makes you practice yoga anywhere and anytime.
The campaign made use of the device that people use the most, Mobile and turned it into a facilitator for practicing yoga. This was done by creating interactive banners for mobile that engaged users to actually perform yoga exercises and spread the message of maintaining one’s health which is key to staying happy and celebrating life.
The campaign that went live on ‘The International Yoga Day’ on various digital websites garnered encouraging response by registering 1.3 million unique reach and 38,787 engagement numbers over various top websites in India.
Rajiv Dingra, Founder and CEO, WATConsult said, “We as an agency have always promoted a healthy lifestyle and we strongly believe that if your mind and soul is healthy you can perform better in various aspects of life. Mobile being the most useful device in our lives, we thought of making the most of it in a healthy way.”
Ravindra Sharma, Senior Vice President and Chief, Brand and Corporate Communications, SBI Life Insurance said, “At SBI Life Insurance, we believe in celebrating life to its fullest and staying healthy is, of course, a vital part of it. This International yoga day, through this very innovative idea, we urge our audience to protect and nourish their mind, soul and body by learning yoga to keep celebrating a healthy life.”
Both, first-of-its-kind interactive banners promoted the brand thought, “A healthy life is the best way to celebrate life’ in the best possible way as one banner enabled the users to perform the first three steps of ‘Surya Namaskar’ which includes the prayer pose, raised arm pose and standing forward-bend pose with an inhale and exhale of breath while the other banner helped the users in performing ‘Pranayama’ which involves breathing exercises that play a vital role in keeping ourselves healthy in our day to day life.
These exercises are known to calm one’s senses, keep anxiety at bay, improve blood circulation and have many more health benefits. So, take some time off and add yoga in your daily schedule.
