Bartle Bogle Hegarty Asia has appointed Asiya Bakht as its new Regional Communications Director for Asia in place of Deborah Abraham, who left earlier this year.
AsiyaBakht was the former Havas Asia-Pacific Director of Marketing and Communications and she started in the Singapore-based role this week. She will be reporting in to Charles Wigley the Chaitman of BBH Asia.
Asiya Bakht said,“BBH’s creative culture and its unique blend of creativity is widely respected in our industry. It’s one of the few agencies that has evolved into a solid digital player without sacrificing its pioneering creativity. I am looking forward to playing a role in its success story in Asia.”
Charles Wigley said, “Asiya has an impressive track record of delivering innovative solutions across both digital and traditional media. She brings an expertise in content, social and digital, which are now critical elements of all communication initiatives.This paired with her understanding of industry and the stakeholders makes her a compelling choice for this role.”
