Mumbai: Zirca Digital Solutions today announced the appointment of Hemali Dave as Business Head of Content. Hemali will oversee generating sales and revenue for Zirca’s SAAS platforms for native advertising – ContentdB- as well as forbrand solutions.ContentdB is Asia’s first integrated native advertising management platform, which won the Best Content Marketing Platform/Software award at the 2017 Content Marketing Summit and Awards hosted by World Marketing Congress. With ContentdB, one can understand the performance of all native advertising campaigns from a single dashboard making campaigns more efficient and effective. It enables users to compare campaigns side by side, and to optimize them with ease to get better ROI.
Hemali has almost two decades of experience in advertising with specialization in AdTech & client servicing across mediums of print, electronic and online. In her last stint with the Ibibo Group, she spearheaded the launch of Ibibo Ads as an affiliate ad network and successfully marketed company’s home-grown Ad Technology solutions.
Earlier, she was part of organizations such UTV, Ten Sports, Times Internet & TV Today Network.
Hemali Dave said, “It is an honour to be associated with Zirca Digital Solutions. We live in exciting times where digital content marketing is playing a crucial role in enabling companies to sell their brand stories and at a time like this I see immense scope of growth for Zirca Digital Solutions which has raised the bar in the industry through its sheer understanding of the requirements of the market. I am confident Zirca’s SAAS product (ContentdB) will be successful in enabling our client to lead towards consumer delight by not only reaching the right audience but also engagement on the right platform. I am looking forward to be part of the growth story of the organisation.”
Commenting on the same, Ms. Neena Dasgupta, CEO & Director at Zirca Digital Solutions said, “At Zirca Digital Solutions nurturing and offering a diverse platform of enhanced learning is at the core of our brand philosophy and we are confident that Hemali will provide the kind of leadership that nurtures and builds on the spirit of Zirca, while accelerating the organization to meet the new challenges of consumer-led marketing and integrated strategies that are driving brands today.”
