Monday, August 3, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Buzz

SITI Networks unveils SITI PlayTop, its first Hybrid Set Top Box

by MN4U Bureau
September 12, 2018
in Buzz, Cable & DTH, Featured
Reading Time: 2 mins read
A A
SITI Networks unveils SITI PlayTop

Share Share ShareShare

New Delhi: SITI Networks has announced that it will be introducing a range of Set Top Boxes for delighting its customers. To begin with, the company has announced, “SITI PlayTop”, its first Hybrid Set Top Box.

“SITI PlayTop” is a hybrid device that has YouTube and YouTube Kids in-built along with the benefits of SITI HD+ Digital Cable Television. The box has an in-built Wi-Fi receiver which allows customers to use their existing broadband connection of any ISP to make their TV Smart. “SITI PlayTop has DVR facility along with USB play-back functionality. This hybrid STB is being initially launched in SITI’s dominant markets of West Bengal, Bihar, Jharkhand, Assam, Odisha, Delhi & Haryana followed by a progressive rollout across India in the coming months.

This is the first device in a range of customer focused offerings planned by SITI. The company intends to roll out more devices in their line-up over the next few months.

Rajesh Sethi
Rajesh Sethi

While launching “SITI PlayTop”, Mr. Rajesh Sethi of SITI Networks said, “SITI has been at the forefront for delighting our customers with latest technology. In this regard, we are today introducing SITI PlayTop, our first hybrid set top box. SITI PlayTop has YouTube & YouTube Kids in-built, which is the most actively viewed app globally. This box will make any TV Smart while bringing the ultimate viewing experience of SITI HD+ Digital Cable Television with DVR facility. Customers will be able to cast YouTube and other apps from their mobile phones on to their TV using SITI PlayTop. The box features a Smart and Intuitive UI which is a testament of our teams’ customer connect.”

“After initial rollout in our dominant markets of West Bengal, Bihar, Jharkhand, Assam, Odisha, Delhi & Haryana, we will be progressively rolling out across India in the coming months. This is just the first step for us, in a long range of customer delight devices which we intend to rollout in the coming months in line with our Customer First motto. We are working with several OEM partners to incorporate AI and machine learning into our work-flows and offerings. The idea is to have a holistic device line-up for our customers to choose from.” he added.

Tags: Rajesh SethiSITI HD+ Digital Cable TelevisionSiti NetworksSITI PlayTopYouTubeYouTube Kids

RECENT POSTS

TV Provides 3–4× Higher Exclusive Reach Than Digital Video Platforms: Worldpanel–SYNCMedia Study
Cable & DTH

AIDCF, DEN Withdraw Plea After Kerala HC Clears Ratings Rule

July 29, 2026
0

Cochin: A day after the Kerala High Court ruled that landing-page viewership did not constitute a vested right and rejected...

Read moreDetails
Kerala HC clears way for new TV ratings regime, says landing page gains are not a protected business right
Cable & DTH

Kerala HC clears way for new TV ratings regime, says landing page gains are not a protected business right

July 28, 2026
0

Mumbai: The Kerala High Court has paved the way for the implementation of a key provision in the Ministry of...

Read moreDetails
Prasar Bharati
Cable & DTH

Prasar Bharati opens applications for 101st DD Free Dish MPEG-4 e-auction, bidding from July 23

July 17, 2026
0

New Delhi: Prasar Bharati has invited applications from eligible private satellite television channels for the mid-year 101st e-auction of vacant...

Read moreDetails
DD-free
Cable & DTH

DD Free Dish Opens 100th MPEG-2 Slot Auction, Sets Rs 11.22 Crore Top Reserve Price

July 10, 2026
0

New Delhi: Prasar Bharati has opened applications for the 100th e-auction of vacant MPEG-2 slots on DD Free Dish, with...

Read moreDetails
Tata Play Binge adds ETV Win to expand regional OTT portfolio with Telugu entertainment
Cable & DTH

Tata Play Binge adds ETV Win to expand regional OTT portfolio with Telugu entertainment

July 8, 2026
0

Mumbai: Tata Play Binge has expanded its regional content offering with the addition of ETV Win, the Telugu-first streaming platform...

Read moreDetails
TRAI Data Shows Continued Slide in Pay DTH Subscriber Base; Drops to 50.99 Million in December 2025 Quarter
Cable & DTH

Pay DTH sheds nearly 79 lakh subscribers in a year as Airtel’s IPTV base more than doubles

June 26, 2026
0

Mumbai: India's television distribution market is witnessing a rapid transformation as broadband-based television services gain traction at the expense of...

Read moreDetails

LATEST NEWS

ANHAD Developers names Akash Lakhina as Head of Sales, Marketing and CRM

ANHAD Developers names Akash Lakhina as Head of Sales, Marketing and CRM

August 3, 2026
SharkNinja APAC appoints WPP Media as Integrated Media Partner for India Growth

SharkNinja APAC appoints WPP Media as Integrated Media Partner for India Growth

August 3, 2026

ANALYSIS

CTV featured 52% more brands than Linear TV during FIFA World Cup 2026: TAM Sports
Analysis

CTV featured 52% more brands than Linear TV during FIFA World Cup 2026: TAM Sports

August 3, 2026
0

Mumbai: Connected TV (CTV) emerged as a more diverse advertising platform than Linear TV during the FIFA World Cup 2026,...

PEOPLE

Akshay Dubey joins Eaton’s Electrical Business as Associate Director – Marketing
People

Akshay Dubey joins Eaton’s Electrical Business as Associate Director – Marketing

August 3, 2026
0

Mumbai: Akshay Dubey joins Eaton's Electrical Business as Associate Director – Marketing. He previously worked for Shree Cement Ltd. as...

MARKETING

ICRA
Marketing

Group ICRA unveils new brand identity to reflect evolution beyond credit ratings

July 31, 2026
0

Gurgaon: Group ICRA has unveiled a new visual identity, marking a significant milestone in its evolution from a credit ratings...

Subscribe to Newsletters

ADVERTISING

Ganapathy Subramanian joins WPP Media as Senior Vice President – Client Investments, Marketplaces & Partnerships
Advertising

Ganapathy Subramanian joins WPP Media as Senior Vice President – Client Investments, Marketplaces & Partnerships

August 3, 2026
0

Mumbai: WPP Media has appointed Ganapathy Subramanian as Senior Vice President – Client Investments, Marketplaces & Partnerships, India. Subramanian announced...

PRINT

Mathrubhumi Books launches special Ramayana collection ahead of Karkitakam month
Print

Mathrubhumi Books launches special Ramayana collection ahead of Karkitakam month

July 14, 2026
0

Kochi: Mathrubhumi Books has unveiled a specially curated collection of Ramayana publications ahead of Kerala's Malayalam month of Karkitakam, beginning...

AUTHOR'S CORNER

Legal Tech and AI Search: New Visibility Opportunities
Authors Corner

The Future of Digital Marketing: From Rankings to Recommendations

August 3, 2026
0

For more than two decades, digital marketing has revolved around visibility. Search engines, social media platforms, content marketing, and paid...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Akshay Dubey joins Eaton’s Electrical Business as Associate Director – Marketing

Akshay Dubey joins Eaton’s Electrical Business as Associate Director – Marketing

August 3, 2026
ANHAD Developers names Akash Lakhina as Head of Sales, Marketing and CRM

ANHAD Developers names Akash Lakhina as Head of Sales, Marketing and CRM

August 3, 2026
SharkNinja APAC appoints WPP Media as Integrated Media Partner for India Growth

SharkNinja APAC appoints WPP Media as Integrated Media Partner for India Growth

August 3, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.