Thursday, July 9, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Buzz

Zee celebrates India’s rich heritage with its initiative ‘CultureQuest – ARTH’

by MN4U Bureau
September 26, 2018
in Buzz, Featured
Reading Time: 3 mins read
A A
Zee celebrates India’s rich heritage with its initiative 'CultureQuest - ARTH'

Share Share ShareShare

  

  • First regional show to be held in Kolkata in December followed by Punein January and a national finale show to be hosted in New Delhi on February 8, 9 and 10, 2019 at IGNCA lawns
  • Shreyasi Goenka is the Founder of the property, Dr. Vikram Sampath is the Festival Director, and Advisory panel includes renowned names likeDr. Sonal Mansingh, Amish Tripathi, Hindol Sengupta and Sudhir Chaudhary
  • The three-city event will bring the audience a wide range of activities including panel discussions, cultural performances, workshops, visual art installations, live art and a diverse food flea

Mumbai: ARTH – A Culture Quest is a first of its kind initiative by ZEE with an aim to understand and find meanings of theIndic civilization and discover its soul. “India”—one of the world’s most ancient living civilizations that discovers and re-discovers itself every day, conjures myriad meanings for different people. It is a civilization united by its diversity, the richness of its culture, the glories of the past, the turbulences and triumphs, the landmarks of each era and the knowledge and legacy that has come down through the centuries. As you walk through India’s history, her geography, her linguistic, scientific and artistic contributions, your individual interpretation will be your discovery, your meaning, your ARTH!

Shreyasi Goenka, Founder - ARTH
Shreyasi Goenka

 

Speaking about the concept of ‘ARTH’, Shreyasi Goenka, Founder – ARTH and Co-Director SaathSaath Arts Foundation, Jaipur Sculpture Park said, “At ZEE, we have always endeavored to build new and exciting platforms for the society to connect with the rich diversity of cultures in our country. The core concept of ARTH is to bring alive the best of everything that India has to offer across various fields in a manner that is collectively interesting, informative and also enriching. We hope the youth would find our programming and topics particularly interesting and have valuable takeaways from ARTH. In the years to come we hope to have regional as well as international editions of ARTH to take this message across frontiers”.

 “ARTH”, the festival not only aims to celebrate the essence of Indic thought and philosophy, but also seeks to make it a journey of discovery for the audiences. Bringing together an array of some of the most brilliant thinkers, scholars, philosophers, Indologists, artists and authors, ARTH has something in it for everyone – young and old alike.

Vikram Sampath
Vikram Sampath

Speaking about the programming of ‘ARTH’, author, historian and Co-Director – ARTH, Dr. Vikram Sampath said, “Going beyond shallow jingoism, there is so much about our civilization and its values that we can be genuinely proud of. Unfortunately, these have never been part of curricula or popular discourse, as we seem to love self-flagellation. ARTH – through lectures, panel discussions, concerts and performances, will try to contextualize a lot of this traditional knowledge to modern times. Our history and its narrative have often been presented in a monochromatic way and their multiple versions have seldom found an expression. ARTH will seek to give voices to these diverse, unheard voices that have hitherto been subsumed.”

Beginning with regional editions in Kolkatain December and Pune in January, ARTH will culminate in a gala national edition in New Delhi on 8th, 9th, and 10th February 2019 at the lawns of the Indira Gandhi National Centre for the Arts (IGNCA). Over these three editions more than 250+ scholars, writers, and artists are expected to participate.

The festival will feature celebrated artists, writers and distinguished individuals including T.V. Mohandas Pai, Dr.Sonal Mansingh, Ricky Kej, Bombay Jayashree, Pt. Vishwamohan Bhatt, Tijan Bai;internationally renowned scholars such as, Koenraad Elst, Rajiv Malhotra, Subhash Kak, Manjul Bhargava, Lord Meghnad Desai, David Frawley, Alex Michaels, Vijay Bhatkar, Makarand Paranjpe, Syed Salman Chisty; and authors Aatish Taseer, Amish Tripathi, Sanjeev Sanyal, Kishwar Desai, Ashwin Sanghi, Tavleen Singh, Anand Ranganathan, Yatindra Mishra, Rahul Pandita, Madhu Kishwarand many more. Additionally,audiences can look forward to performances from different parts of India – of the Manganiyars of Rajasthan, Gotipua of Odisha, the Bauls of Bengal, percussion of the North East, the Raas Leela of Manipur, Yakshagana Gombeyaata-the puppet theatre of Karnataka, Qawwali, and other regional forms will be on display. A special children’s session will run concurrently through the day with workshops and discussions curated specially for kids. There would also be a showcase of the different arts and crafts of the country – Patua, Phad, Cherial, Madhubani, Patthachitra, Chittara, Warli, Kalamkari, Masks and Bamboo Crafts of North East India through workshops conducted in Live Counters. Exhibitions and documentary films too form part of this exciting mélange.

Tags: 'CultureQuest - ARTH'CherialChittaraIndic civilizationKalamkariMadhubaniPatthachitraPatuaPhadrich heritage with its initiativeunderstand and find meaningsWarliZee celebrates India

RECENT POSTS

Exploring the various types of water heaters
Featured

Exploring the various types of water heaters

August 29, 2024
0

A water heater or geyser is one of the many electronic appliances individuals use at home daily. Different water heaters...

Read moreDetails
Featured

Explore Bangalorе as a Tech Hub with a Grееn Hеart

August 21, 2024
0

Bangalorе is an India's Silicon Vallеy and it is a city whеrе modеrnity sеamlеssly blеnds with naturе. It's a place...

Read moreDetails
Criteo's net income rises four fold for the fiscal
Featured

Criteo’s net income rises four fold for the fiscal

February 9, 2024
0

Criteo a commerce media company, has announced financial results for the fourth quarter and fiscal year ended 31 December, 2023....

Read moreDetails
Chrome News Track 6: Parliament Budget Session 2024, Jharkhand Political Crisis, Speed News
Featured

Chrome News Track February 8: Election 2024, Congress Counters Centres White Paper With Black Paper, Speed News

February 9, 2024
0

Chrome News Track February 6Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought...

Read moreDetails
Federal Bank Hormis Memorial Foundation, News18 Network, and Tata Trust look to drive conversations about cancer in new ad film
Featured

Federal Bank Hormis Memorial Foundation, News18 Network, and Tata Trust look to drive conversations about cancer in new ad film

February 9, 2024
0

On World Cancer Day, observed on 4 February, the Federal Bank Hormis Memorial Foundation, News18 Network, and Tata Trusts, in...

Read moreDetails
SEBI imposes fine of Rs 7.4 crore on Zee Business guest experts
Featured

SEBI imposes fine of Rs 7.4 crore on Zee Business guest experts

February 9, 2024
0

Sebi has fined 15 guest experts of Zee Business channel with respect to trading in the stock market. Sebi said...

Read moreDetails

LATEST NEWS

Goosebumps Network, Words Matter partner to offer integrated brand communications and marketing solutions

Goosebumps Network, Words Matter partner to offer integrated brand communications and marketing solutions

July 9, 2026
Warner Music

Warner Music India expands Artist Services & Expanded Rights division to strengthen full-spectrum entertainment ecosystem

July 9, 2026

ANALYSIS

LinkedIn
Analysis

82% of Indian CMOs feel pressure to accelerate AI before measuring its impact: LinkedIn

July 9, 2026
0

Bengaluru: India's leadership landscape is undergoing a significant transformation, with Millennials now accounting for 55% of the country's C-Suite, according...

PEOPLE

Onida
People

Onida strengthens leadership framework with key Board-Level appointments

July 9, 2026
0

Mumbai: Onida Electronics Limited has announced a strategic leadership realignment and key Board-level appointments aimed at strengthening its governance framework...

MARKETING

Abbott elevates Shefali Singh as Head of Marketing
Marketing

Abbott elevates Shefali Singh as Head of Marketing

July 9, 2026
0

Mumbai: Abbott has promoted Shefali Singh to the role of Head of Marketing, expanding her leadership responsibilities at the global...

Subscribe to Newsletters

ADVERTISING

Advertising Club
Advertising

Advertising Club Trivandrum unveils inaugural Love Of Advertising (LoA) Awards

July 9, 2026
0

Mumbai: The Advertising Club Trivandrum (ACT) has announced the launch of the inaugural Love Of Advertising (LoA) Awards, a new...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

India’s Billion-Install Problem: Why Record Growth Isn’t Adding Up and What to Fix Before the Festive Season
Authors Corner

India’s Billion-Install Problem: Why Record Growth Isn’t Adding Up and What to Fix Before the Festive Season

July 9, 2026
0

It is no secret that India is one of the fastest-growing eCommerce markets globally. By every volume metric we track,...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Onida

Onida strengthens leadership framework with key Board-Level appointments

July 9, 2026
Goosebumps Network, Words Matter partner to offer integrated brand communications and marketing solutions

Goosebumps Network, Words Matter partner to offer integrated brand communications and marketing solutions

July 9, 2026
Warner Music

Warner Music India expands Artist Services & Expanded Rights division to strengthen full-spectrum entertainment ecosystem

July 9, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.