FOX Networks Group (FNG) Asia has appointed Andy Baek to a new dual role as head and VP of National Geographic Channels.
Baek continues his current position as FOX Network Group Asia’s head and VP of Hollywood movie channels, looking after regional channel brands such as FOX Movies, FOX Action Movies, FOX Family Movies and Star Movies.
In his new role as head and VP of National Geographic channels, Baek will be responsible for overseeing the channel team operations, including programming, production, acquisition and strategy. He will continue to be based in Hong Kong, reporting directly to Keertan Adyanthaya, executive VP of content and communications for FNG Asia.
Adyanthaya said, “Andy has a strong record of success with FOX Networks Group Asia, having grown and launched the region’s most loved entertainment channels. With his unique skills in unlocking channel potential and deep knowledge of the pan-Asian landscape, I have no doubt that he will continue to make National Geographic channels a home for exploration, adventure, and the ground-breaking storytelling which has defined the brand for over 130 years.”
Baek added, “Moving to National Geographic channels is a fantastic opportunity to support FOX Networks Group Asia in sharing some of the best stories the world has to offer. National Geographic channels are home to great stories that spark curiosity and push the boundaries of what we know. This is the definition of entertainment with a purpose, and I can’t wait to work together with the team in order to bring the ground-breaking storytelling of National Geographic to life for even more viewers.”
