Mumbai: Oriano has unveiled a new brand identity as part of its strategic transformation from a utility-scale solar EPC specialist into a diversified multi-energy and multi-business company. The rebranding reflects the company’s expansion across utility-scale solar, renewable energy parks, extra high voltage infrastructure, transmission infrastructure and Battery Energy Storage Systems (BESS).
The strategic brand transformation has been led by Tonic Worldwide, with the new brand philosophy, “Energy Excellence Delivered,” developed by GIPSI, the agency’s HI+AI insights division, in collaboration with Design Labs by Tonic.
The repositioning is designed to move Oriano beyond its legacy as a solar-focused company and establish it as an integrated energy platform with a broader focus on scale, operational excellence and long-term enterprise growth.
At the centre of the new identity is a proprietary Möbius ‘O’, symbolising continuous progress and seamless energy transformation. The company has also introduced a new gradient-based visual identity that reflects both its solar heritage and its expansion into emerging clean energy sectors under a unified master brand.
The refreshed identity aligns with Oriano’s broader business diversification strategy and is intended to support its long-term growth across multiple energy segments.
Commenting on the transformation, Deepak Kalera, CFO, Oriano, said, “Oriano has fundamentally outgrown its origins as a specialized solar provider. We have evolved from building solar plants into a multi-energy, multi-business conglomerate and this new brand identity reflects that maturity. It is a manifestation of excellence, scale, and strategic ambition, and our commitment to delivering a full spectrum of energy solutions as a truly integrated platform. This identity will be embedded across our entire digital ecosystem, corporate infrastructure, and investor communications as we lead the transition to a diversified energy future.”
Sharing insights into the branding exercise, Anjali Malthankar, Global Strategy Director, Tonic Worldwide & GIPSI Head, added, “What started as a brand identity refresh brief evolved into a complete strategic re-positioning exercise as we deep dived into the scale and performance of the brand’s journey. Two things were critical to communicate in the new identity. The scale of muti-energy sectors beyond solar and the promise of performance. The new logo beautifully gives the brand a multicolor canvas and visual language that can grow with their ambition while promising excellence.”
With its refreshed identity and expanded service portfolio, Oriano aims to strengthen its position as a diversified energy player, supported by a scalable brand architecture and integrated solutions spanning renewable generation, storage and energy infrastructure.
