Gurugram: Performance marketing and SEO agency PROHED has secured the SEO mandate for Manav Rachna University, covering the broader academic ecosystem of Manav Rachna International Institute of Research and Studies (MRIIRS), Manav Rachna University (MRU) and Manav Rachna Dental College (MRDC).
The partnership aims to strengthen the institution’s organic search presence and improve discoverability across its academic offerings as prospective students increasingly rely on digital channels during their admission journey.
Manav Rachna’s academic ecosystem comprises more than 200 programmes across engineering, management, law, health sciences, design and other disciplines, serving thousands of students annually. With rising competition from universities and edtech platforms, the institution is looking to enhance its visibility through a structured, data-driven SEO strategy.
Under the mandate, PROHED will manage the full spectrum of SEO services, including technical website optimisation, on-page optimisation across programme and course pages, keyword strategy, content planning and long-term organic search growth. The objective is to improve rankings for high-intent admission-related searches, drive qualified organic traffic and strengthen search authority across the institution’s digital ecosystem.
Commenting on the partnership, Pulkit Dubey, Co-Founder & Director, PROHED, said, “Manav Rachna has built a strong legacy in higher education through academic excellence, industry relevance, and consistent student outcomes. Our role is to ensure that this credibility is reflected across search, making it easier for prospective students to discover the institution at the moments that matter most. We look forward to building a long-term organic growth engine that strengthens visibility, drives qualified admissions, and reinforces Manav Rachna’s leadership in the education sector.”
Sharing his views, Tarun Bhaskar, Deputy Director, Marketing & Branding, Manav Rachna Educational Institutions, said, “Digital discovery is now the first step in every student’s admission journey. We wanted an SEO partner who understands the education space – not just traffic, but intent, conversion, and brand credibility in search. PROHED brings that combination of strategic thinking and execution rigour, and we’re confident this partnership will meaningfully strengthen how prospective students find and evaluate Manav Rachna.”
